Nathali Calderón Email & Phone Number

Durango, Co, Usa

- Developed market analysis and created monthly marketing strategies for all digital channels. - Created SEO-driven content for blogs, technical articles (Foot Health segment), and social media copywriting.- Designed posts and videos for social media and website based on the refined new Branding.- Supported the Amazon manager with A+ Content and media (posts, videos, and banners) for the Amazon site. - Created new content and pages for the new e-commerce, developed strategies (website content and catalog) to increase the AOV, Average Session Time, and decreased the bounce rate.- Supported the E-commerce manager on SEO practices to optimize the website. - Developed automatic flows and weekly campaigns for email marketing, showcasing offers, new launches, events, and affiliate marketing products. - Created paid campaigns on Meta and Pinterest and oversaw campaigns on Google Ads, making improvements and reporting with the team every week.- Designed new packaging for products.

New York, United States

- Planned and managed marketing efforts for lead generation and product design (AI agents and analytics for customer service). - Conducted market research to enhance article and content development, user insights for software development, and customer acquisition. - Developed strategies for B2B lead generation and communicated with early customers. - Assisted in creating marketing materials.- Participated in daily scrums to align marketing goals and tasks.

Bucaramanga, Colombia

- Created a new earring line for girls for the Spring-Summer 2023 season, resulting in 27 new jewelry items. - Performed market analysis to guide the creation of the new branding and collection.- Produced a new digital catalog featuring women's and men's jewelry. - Developed the new corporate identity for the company (logotype, image and branding)- Organized and executed a professional photoshoot to create digital content for social media and other online platforms.

Lilburn, Ga, Usa

- Developed quarterly plans aligned with the company’s goals.- Created SEO-driven content for the website and social media platforms.- Oversaw paid advertising campaigns aimed at generating leads and promoting events.- Collaborated with the administrative team to implement creative strategies for the Kids Club and contacted stakeholders to promote the weekly events.- Led the design and development team to achieve goals while meeting deadlines and expected outputs.- Generated regular reports on marketing performance.- Organized weekly meetings to follow up on marketing tasks and reports with both the team and stakeholders.

Bucaramanga, Santander, Colombia

- Led the production team and managed administrative tasks as an executive team member.- Designed women's footwear and bags for four to six annual collections and developed digital marketing strategies.- Organized photoshoots to create high-quality digital content. - Attended national and international events in the footwear and leather goods industry.