Nathalie Baaklini

Nathalie Baaklini Email and Phone Number

Transforming the future of retail & hospitality by re-defining brand strategy and creating meaningful experiences @ SOMA Group
Nathalie Baaklini's Location
Mexico City, Mexico, Mexico
Nathalie Baaklini's Contact Details

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About Nathalie Baaklini

As a citizen of the world, I was born and raised in Lebanon, studied and worked in Canada, my free spirit and love for adventure pushed me forward to expand my professional career to Mexico, Latin America and South Africa, reaching a global scale.I’m a multilingual professional with more than twenty-five years’ experience in retail strategy, experiential marketing, and luxury brand management. At my core, I’m a strategic creative brand builder, I thrive on crafting a unique vision, and leveraging my network, purpose, and global sensibility to reinvent the way brands engage with people. As an avid traveler, foodie & photographer, I love to search beyond what is visible. My thirst for life motivates my constant exploration for new spaces to discover flavors, emotions, stories to tell and the best way to translate it into experiences and inspiring messages.Above all, I relentlessly aspires to engage with people, connect ideas, ambitions and dreams to impact society, communities and industries.Skills: Marketing brand strategist · Creative direction · Business transformation · Luxury retail & hospitality expert · human centered design · Advisor and mentor · curious trend hunter · connector

Nathalie Baaklini's Current Company Details
SOMA Group

Soma Group

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Transforming the future of retail & hospitality by re-defining brand strategy and creating meaningful experiences
Nathalie Baaklini Work Experience Details
  • Soma Group
    Director Marketing Innovation
    Soma Group Oct 2019 - Present
    Mexico City, Mexico
    - Creative concept strategist (applied to commercial Real estate branding, identity and purpose) - Storyteller, using spaces, senses and brands to reimagine how people connect, engage and create their life experiences within mixed use destinations - Partner with visionaries to create the cultural, hospitality, retail and experiential landscape of tomorrow - Collaborate with companies with intellectually curious audiences who are shaping the future of how we gather, work, connect and experience life, art and community together - Human centered future thinking design - Hospitality and luxury brand experience programing : Proven to improve customer and guest journey, increase brand engagement, sentiment, purchases & loyalty - Combine unique ideas with experiential creativity, impactful storytelling, shrewd commercial expertise and sector understanding
  • Grupo Ultra
    Advisory Board Member
    Grupo Ultra Oct 2018 - Present
    Cancún, Quintana Roo, Mexico
    Strategic Marketing and Vision for the group's luxury retail business (Luxury brands, perfumes, Watches & Jewelry)
  • Women'S Forum For The Economy And Society
    Advisory Board Member
    Women'S Forum For The Economy And Society Mar 2017 - Oct 2019
    Mexico
  • El Palacio De Hierro
    Project Leader
    El Palacio De Hierro Mar 2017 - May 2018
    Ciudad De México Y Alrededores, México
    Lead the wellness project curating brands, services and experiences.Building the experience, the storytelling, concept and purpose for a 5,000 sq meters space in one of the most prominent retail department store in Mexico.
  • El Palacio De Hierro
    Deputy Marketing Director
    El Palacio De Hierro Feb 2011 - Feb 2017
    Mexico City, Mexico
    - Responsible for the Marketing strategy, communication, advertising, publications, events and PR for the Palacio brand, private labels and licensed brands.- Successfully launched over thirty international & strategic brands in Mexico using a 360 degree approach (ie: Toms, American girl, Tory Burch, the Northface, Michael Kors, UGG , etc.)- Lead the Marketing strategy & Orchestrated luxury experiences for four Palacio store openings including our historical Polanco reopening and a milestone celebration of the company's 125th anniversary- Refocused and strategically planned over 250 innovative events and experiences yearly to position brand, drive sales, recruit and strengthen loyalty with clients through institutional /press/commercial events, collaborations and sponsorships
  • Levi Strauss & Co.
    Retail Director
    Levi Strauss & Co. Jan 2010 - Jan 2011
  • Louis Vuitton Malletier
    Client Development & Private Client Relations Manager
    Louis Vuitton Malletier Apr 2008 - Jan 2010
  • Louis Vuitton Malletier
    Product Marketing & Visual Merchandising Manager
    Louis Vuitton Malletier Feb 2007 - Apr 2008
  • Louis Vuitton Malletier
    Retail Optimization Project Manager - Mckinsey Consulting For Lv Latin America & South Africa
    Louis Vuitton Malletier Nov 2005 - Jan 2007
  • Louis Vuitton Malletier
    Global Store Director
    Louis Vuitton Malletier Mar 2004 - Nov 2005
  • Gap Inc.
    Associate Store Manager
    Gap Inc. Aug 1997 - Feb 2004
    Montreal, Canada Area

Nathalie Baaklini Skills

Marketing Strategy Marketing Fashion Luxury Goods Retail Merchandising Luxury Marketing Communications Sales Event Planning Management Department Stores Visual Merchandising Event Management Luxury Brand Marketing Retail Marketing Branding

Nathalie Baaklini Education Details

Frequently Asked Questions about Nathalie Baaklini

What company does Nathalie Baaklini work for?

Nathalie Baaklini works for Soma Group

What is Nathalie Baaklini's role at the current company?

Nathalie Baaklini's current role is Transforming the future of retail & hospitality by re-defining brand strategy and creating meaningful experiences.

What is Nathalie Baaklini's email address?

Nathalie Baaklini's email address is nb****@****ail.com

What is Nathalie Baaklini's direct phone number?

Nathalie Baaklini's direct phone number is (800) 907*****

What schools did Nathalie Baaklini attend?

Nathalie Baaklini attended Instituto Tecnológico Autónomo De México, Concordia University, Cegep - John Abbott College, Concordia University.

What skills is Nathalie Baaklini known for?

Nathalie Baaklini has skills like Marketing Strategy, Marketing, Fashion, Luxury Goods, Retail, Merchandising, Luxury, Marketing Communications, Sales, Event Planning, Management, Department Stores.

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