Nathalie Meyer Email and Phone Number

360° marketing and communications agency specialized in tourism, lifestyle, hospitality.
- Communications & PR Director France for destinations, hospitality brands, travel tech.
- Steering the agency's communication and transversally on communication /media strategies in support of Account managers.
- Strategic recommendations and action plans for responses to calls for tender.
- Management of the agency's CSR certification process (Positive Enterprise Label).
- Development of commercial partnerships.

- 360° communication, marketing and hospitality consulting: branding/ brand platform, external communication strategy, PR & events, product positioning, partnerships & collab, influence & digital (clients: French & Italian hospitality groups)
- Work on a white-label basis with marketing & communication agencies on RFP and Account management as mN'Organisation, Spoon group.

Voluntary organisation of monthly events for the association
Developing the network dynamic
https://ladieswine.fr/

224/25 :
- Workshop "Territorial MarCom : attractiveness of Nice Côte d'Azur metropolis" - MBA
- Workshops "Media partnerships" & "Intelligence and foresight: PR and influencer marketing trends lab" - MBA Influence & Public Relations
2023/24: "CSR Champions" / Master 1 International Communication
2022/23: "Strategic PR Recommendation" / 3rd year

Fairmoove is a travel agency that selects and promotes responsible and virtuous tourism. It is on the basis of this strict selection of partners that Fairmoove offers a range of packages to choose from (accommodation, transport, catering, activities, etc.).
FairMoove's mission is also to provide food for thought so that behaviors can evolve (sobriety, responsibility, awareness), and travel can once again become a pleasure and a benefit for all!

Reinventing tourism to make it more sustainable is a major challenge for the years to come, and I've decided to play my part by contributing to the development of FairMoove, so that more and more people can opt for better quality tourism. To get involved, join the movement here: https://www.fairmoove.fr/communaute

∙ CoDir Member - Team management (4 people)
∙ Definition of the communication strategy to develop the notoriety and the brand awareness (Press and Public Relations, Product and commercial communication, social networks, events, partnerships, media plan, influence marketing)
∙ Construction of the annual communication plan, objectives, targets, messages, actions, BtoB and BtoC communication media
∙ Management of PR, media plan, events with the press agency
∙ Development of brand, media and influencer partnerships ("Le Tour du Monde en 80 jours" summer campaign with Areas & Studio Canal, "Tous en scène 2", Lucille Woodward influencer digital campaign and creation of an Exclusive fitness program for mmv) to affirm the brand positioning, strengthen its notoriety and acquire a customer base
∙ Management of the Brand platform project
∙ Management and control of the communication budget

Transition mission after the buyout of the company by EPI Group (Paris) - set-up from scratch:
- CoDir Member and brand representative to the Executive Board
- Create the communication, marketing and hospitality team (recruitment, management and training -grooming, hospitality standard, tone of voice...)
- Define the international brand strategy with the holding management
- Build and develop the annual communication plan setting objectives, targets, messages, actions to implement in a 360 ° approach : Brand repositioning - Packaging - Graphic chart - Editing tools - PR - Events - Trade Shows – Iconography – Digital strategy
- Collaborate closely with other departments of the company, holding and distributors
- Define the distribution management policy, strategic plans with the Area Directors and the distributors (10 strategic markets), price analysis and recommendations, trade marketing development, projects and DTC development axes' implementation.
- Create the Hospitality format and guidelines regarding visit & tasting, events in/ outside the winery. Train the guides to the hospitality luxury approach (grooming & luxury standards daily approach)
- Permanent benchmark of international wine communication and competitors analysis
- Project management, supplier benchmark and selection, budget management.

Belmond Hotel Splendido & Splendido Mare (Portofino)
- Develop and execute a strategic plan including PR, social media and marketing communications channels to support the business objectives of the hotels in term of visibility, reputation and revenue
- Develop and coordinate a creative content strategy across multiple channels
- Manage brand and reputation management through PR activity, press trips organisation and the creation of unique experiences for journalists and guests
- Create partnerships and territorial synergies to generate new experiences
- Create, coordinate and promote special events/ new experiences to generate turnover and visibility during the season (115 y.o. anniversary of the hotel, thematic dinners, unique experiences for VIP guests, artistic exhibitions...)
- Follows Social Media trends and suggests/ implements creative ideas/ new features to develop Hotel awareness, increase the SM community and engagement
- Work closely with operational departments on events, marketing and promotions becoming a point of reference among Hotel’s Operations Departments to ensure great relationships lead to efficient PR actions
- Sources and produces photography and video content for social medias (in-house + destination)
- Takes care of journalists/ influencers reservations with res team & FO and ensures to meet them during their visit, pitch them Hotel news and follows up on press material and photos requested
- Supervises photo and video shoots on property and outside
- Develop the sense of belonging and cohesion of Belmond Hotel Splendido & Splendido Mare team within internal communication tools and the Belmond Values Global Program (trained and managed workshops for 220 people)
- Implement the global brand strategy with the London headquarters and collaborate closely with the Italy & Majorca headquarter to develop the cluster in terms of global PR & communication strategy.

Director of hospitality services & PR for wine estates in Bolgheri, Montalcino and La Morra.
- Establish and maintain high standards of performance in all areas, including but not limited to: customer service and experiences, meeting, management of winery hospitality events, visual presentation of the tasting room consistent with the brand image.
- Organize hospitality, special events and visitor programs, within budget and consistent with the brand image, with an emphasis on customer service, wine education and turism project design. (+116% annual turnover)
- Coach and develop ressources and associates.
- Coordinate luxury apartment rental/ event space rental for weddings.
- Serve as ambassador/ spokeperson in the industry and the community.
- Enhance wine estates' promotion and development through territorial marketing and PR (building relationship with media partners and journalists, Exec, JRE & MS Chefs, BtoB & BtoC targets).

- Create strategies and communication plans to promote the brand identity, and
related tools development (off / online media; Social media; PoS), for Knauf Italy & Campo alla Sughera winery
- Develop and oversee PR, Press, Social Media activities, sponsorship strategy (sporting, cultural, artistic, at regional and national level)
- Organise and coordinate events (trade shows, artistic events and exhibitions, wine tastings, press conferences, conventions, international meetings)
- Develop strategic projects with the GD and the Headquarters
- Lead and train the Corporate Values Worldwide Training Program in Italy (240 people).
- Build and manage budget and relationships with suppliers (communication & PR agencies, graphic designers, printers, fitters, etc.).
- Trainer at the Pisa University's Master of Science in Economics & at the Berliner Steinbeiss School.

Seminary about Territorial design and communication strategies to “make system” around wine.

- Coordinate and oversee front office and guests services.
- Extend hospitality to guests by providing leadership and oversight of the many aspects that contribute to a favorable guest experience and the smooth and efficient running of the hotel.

Consojunior quantitative media-market study manager (biennal postal survey, sample of 7000 people). - Manage and develop prestige accounts: 5% Media and media agencies (Carat, Lagardère, Interdeco, France Télévisions, TF1...), 25% of manufacturers and companies (LVMH, Chanel, L'Oréal, Unilever, Inditex, Adidas, Nestlé, Ferrero, Coca Cola, PPR, Mondadori, Vodafone, Disneyland...)
- Build and coordinate brand consultancy analysis and insights in brand positioning, loyalty & diversification strategies, brand/product development; market segmentation analysis and marketing/media consumer insights.
- Market, panel & trend analysis, Benchmarking,
- Manage marketing analysts. Work closely with the Statistical Production Office (14 people).

- Create market oriented analysis and make strategic recommendations
- Manage and develop qualitative studies and consumer insight analysis
- Organise, coordinate, train, analyze 50 focus groups in Europe (France, England, Spain): product testing, pre-and post-test packaging and TV campaigns, concepts and naming tests
- Analyze NPD Panels, develop trend analyses and sociological perspective
- Create a market trends’ analysis laboratory
- Head of Corporate Communication: manage brand identity, messages and related corporate & commercial tools development, events organization.

- Head of House Organ Group: editor in chief, redaction, contents coordination with the departments
- Organize corporate events (incentives, conventions, meetings)
- Develop the international sponsorship policy.