• Regional head of Enterprise Content Division (ECD) marketing activities for Asia Pacific• Managed two director reports• Worked with global Enterprise Marketing and Partner Marketing teams to create and execute digital lead generation campaigns including content syndication, banner ads, paid search, local web content and offers, social media outreach.• Managed budget for quarterly campaigns• Worked with Sales Enablement Team to drive inbound and outbound leads• Worked with the Enterprise and Partner Marketing teams to deliver partner programs• Helped deliver and localise US-based campaigns for regional markets• Campaign coordination and execution• Worked with the Asia Pacific Sales teams on regional based activities.

•Deliver profitable marketing solutions to drive sales, attract and maintain customers, and build a solid corporate brand•Manage all aspects of marketing for six key products including QlikView, Qlik Sense, ClubIntel, GolfInisght, UpBeat and Microsoft Dynamics CRM•Develop client case studies to drive business revenue – including videos, written case studies and press releases•Deliver revenue driven events, eDMs, DM webinars, seminars, press releases and surveys •Plan the marketing strategy for the organisation in collaboration with vendors•Develop innovative and high impact plans though below-the-line brand development, events, conferences, speaking opportunities, bylines and in house marketing initiatives•Manage relationships with vendors and ensure that budgets and targets are achieved

•Specialised in insurance, strategic IT operations and retail and business banking sectors by running the end to end campaigns (through Dynamics CRM and ExactTarget) and organising all events. The direct marketing channels used were email marketing, direct mail, online tools and events•Worked on direct marketing campaigns within specialised financial sectors in acquisition and retention marketing strategies. Campaign formats included online and hard copy publications, client enewsletters, and events•Built design templates used for all insurance online publications•Assisted the design team with rebranding input of Oliver Wyman FS under the MMC compliance•Managed the marketing for Iberia by maintaining relations with the Spanish partners, client requests, direct marketing campaigns and organised events and conferences in Madrid