World of Content is a full-service content production – but we prefer to use the term “crafting” – agency. The idea behind the agency is to offer high-quality content to the many businesses that need it: media outlets, brands’ marketing arms, advertising firms, production houses, printers, publishers, NGOs, institutions, authors and more. Content is everywhere, but great content is not.At a time when content is at the heart of all kinds of communication, we strongly believe that quality should remain at the core of any successful strategy. And to be honest, we also love beautiful content: from toddlers to elders, be it on paper, on film or online, who doesn’t like a well-told story? Our team consists of key specialists, highly competent in their respective fields, along with a broad network of freelancers who can complement our services on a project-basis.Building on over 20 years of experience in content crafting, we deliver high-quality material tailored to match the exact requests of our clients, and we’re happy to offer consulting support if you need it.Offering a complete array of content types and solutions, from copy to design, audio, video and animation, World of Content provides businesses with a flexible approach to their diverse editorial needs. Whether you need an investigative article, editing support for a book, translation, design support… we are here to help. There’s a world of content out there, and we want it to be your oyster.

Led Mediaquest’s portfolio of online and offline properties. Supervised a team of more than 50 journalists working on 20 titles across a variety of industries and geographies. - Defined strategies for each title, prioritizing objectives. - Fully organized the editorial floor, setting up: job descriptions & organizational charts, smart KPIs & performance reviews, editorial & production processes (calendars, workflows, flatplans, cover briefs, post-mortems, etc.), recruitment & training schemes, interdepartmental collaboration processes, etc.- Planned and controlled all editorial budgets: salaries, increments, freelancers, syndication agreements, etc. - Managed the teams on a day-to-day basis: supervising production, finding creative solutions to issues, providing guidance to staff, participating in editorial meetings and reviews, etc. - Drove new projects: acquiring and setting up the proper logistics for titles such as: Marie Claire Arabia, Buro 24/7, The Dubai Mall Magazine. - Grew Mediaquest’s existing brands by launching new by-products: special issues, whitepaper collections, local editions, dictionaries, etc.

Fully established and led Mediaquest’s new operation in Lebanon: administrative set-up, recruitment, accounting, sales, editorial, design, digital, distribution, partnerships, etc. Launched and managed a new magazine, Communicate Levant.

- Served as war correspondent for European and Arab news outlets (including Belgium’s national paper Le Soir, French news website 20minutes.fr and leading daily Ouest France, news analysis platform Slate.fr and various Mediaquest titles). Covered Lebanon’s 2006 war and the civil unrest that followed. Nominated for the Bayeux-Calvados Award for War Correspondents in 2007. - Published “Jours tranquilles a Beyrouth” (“Happy days in Beirut), at Riveneuve Editions. - Taught journalism at the Lebanese University (Master level), in partnership with the French Center for Journalism.

Wrote hard-core investigative cover stories and key articles about economics and business in Lebanon, such as “The Shadow Economy” (March 2005), tackling the economic cost of the Syrian occupation.

Led the production of specialized special issues and supplement for Lebanese daily L'Orient-Le Jour: set editorial calendar, managed the editorial team, editing, production follow-up.

Field work and support for an in-depth research work commissioned by the Geography department of French Lyon II University on human migratory flows between Lebanon and Syria and their socio-economic consequences: preparatory research, in-depth interviews of migrants, exploration of the complete Syria-Lebanon border, logistic support and translation.

In collaboration with the Editor-in-Chief, launched and managed Noun, Lebanon’s first Western-style monthly women magazine.

Managed the editorial production of Lebanese monthly women magazine Femme.

Wrote news pieces.Interviewed the famous lawyer Jacques Verges, following the arrest of his client Ilich Ramirez Sanchez (Carlos) in August 1994 .

Internship in the "Balises" section of weekly magazine L'Express: reserach, visual production, writing.

Intern with daily national paper Le Figaro, in the Foreign Affairs section under Charles Lambroschini, and in the Culture section under Franz-Olivier Giesbert.

Intern with monthly magazine Arabies, specialized in Arab affairs. Research, archiving and writing.

Taught the flute at the National Music Conservatory.