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A B2B entrepreneurial and commercial CMO, with 20 years’ experience in building brands and delivering global marketing programs generating proven ROI both internally and externally.Experienced at working with ambitious founders, investors (PE) and leadership teams who want to realise the full potential of their businesses by building strong brands, driving exceptional performance by integrated marketing campaigns across the full marketing mix including: digital marketing, PR, always building close partnerships with sales and clients.An inclusive and authentic people leader, skilled in managing large functions (250+) and smaller teams (<20), building high performing and engaged international teams. Experienced in working in diverse organisations from start-ups to large corporates across different sectors e.g. Fintech, Information Technology, Financial Services, and Market Research.Proven experience in M&A transaction communications, change management and business integration. A Collaborative stakeholder skilled in working across geographies, at all levels, and functions of an organization.Proven track record of building strong brands recognised through winning - Best Brand Consolidation and Best Implementation of a brand project (Kantar). Prior to this, I created and launched a new award-winning brand - NEX, a financial technology business which subsequently sold 1 year later for over $2b and became a FTSE 250 listed company. Won Gold for Best Brand Architecture, Silver for Best Visual Identity, Bronze for Best Implementation at the Transform Awards. Best Fintech marketing campaign at the Financial Innovation Awards.I am also Chair of Action Through Enterprise, an innovative, small charity working to reduce poverty, empower communities and improve lives in Lawra, Ghana.
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Global Head Of Marketing3Iq CorpUnited Kingdom -
Managing Director, CommunicationsSquircle Capital Nov 2022 - PresentLuxembourg, LuSquircle Capital is an established and innovative pan European private equity firm with a demonstrable track record of transforming assets through exceptional vision and purposeful management. Founded in 2012 and with just under €1bn of assets under management, Squircle Capital specialises in high-end private equity, buildings real value for all stakeholders. The firm has a clear belief that private equity firms should leave a positive legacy and not only focus on delivering returns for investors. Squircle Capital has offices in Luxembourg, Milan and Barcelona. www.squirclecapital.comResponsible for setting up and running the marketing and communications function:- Developing and building the Squircle Capital brand globally including the corporate narrative, look and feel, website- Developing and executing the marketing strategies across multiple channels- Managing PR, external and internal communications strategies -
Acting Communications & Marketing DirectorWave Financial Mar 2022 - Jun 2022Wave Financial is a SEC regulated Los Angeles based digital assets investment management company (over $1b AUM) providing crypto solutions to institutional and Ultra High Net Worth Investors. Responsible for setting up the marketing function including:- Developing the marketing and communications strategies including marketing plan and budget- Re-branding, including the corporate narrative and look and feel (new logo) to better position the company- Managed global public relations
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Chief Marketing OfficerKantar Jun 2019 - Dec 2021London, GbReporting to group CEO and part of the exco, I was responsible for the global strategy for branding, internal and external communications, thoughts leadership and lead generation as well as developing and leading global marketing with a team of 250 colleagues. Kantar is the world’s leading data-driven analytics and brand consulting company.Role highlights included:- Drove the next phase of master brand strategic positioning to achieve a greater level of distinctiveness and reputation – won awards for Best Brand Consolidation and Best Implementation of a brand project – Transform Awards 2021-Launched the 1st global Kantar website redefining and simplifying the customer journey and presenting the Kantar portfolio of solutions - Developed a dashboard to showcase marketing ROI across the company and embedded a commercial mindset within the function. - Drove the development of a centralised digital marketing strategy and centre of excellence- Developed, inspired, and led a marketing organisation that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies. -
Cmo, Insights DivisionKantar Sep 2018 - May 2019London, Gb- Member of the divisional exco and reporting to Group CMO- Drove business development success through effective lead generation campaigns with proven ROIs - Built the skills and capabilities of a team of 100+ marketers -
Head Of Marketing And Brand StrategyNex Group Plc Dec 2016 - Aug 2018London, GbWorking with the senior leadership to create and launch a new brand - NEX, a financial technology business which subsequently sold 1 year later for over $2b and became a FTSE 250 listed company. - Established NEX as thought leader through a comprehensive B2B marketing strategy- Defined and rolled out the internal culture and values- Developed corporate sponsorship program sponsoring a drone racing team -
Marketing Director & Acting Global Head Of Group MarketingIcap Dec 2014 - Dec 2016London, Gb- Worked closely with senior leadership team and the wider business to redefine and relaunch the ICAP brand - Created tailored value propositions to support ICAP in penetrating new customer and market segments -
Director Of Regional MarketingFundtech Sep 2013 - Nov 2014New York, Ny, UsReporting to the CMO, I was responsible globally for the regional marketing strategy with the aims to increase brand awareness and lead generation. Fundtech (now known as Finastra) was a global Payments solution provider.- Recruited, built, and managed a global marketing team- Developed marketing strategies, contributing to market segmentation and developing targeted programs to generate leads - Took a leadership role in the development of all region-specific marketing campaigns, including messaging, marketing collateral and sales enablement - Training of the sales team on Salesforce and definition of leads and tracking throughout the leads funnels (MQLs versus SQLs) through to ROI. -
Head Of Marketing And Communications Emea For Globals AccountsThomson Reuters Dec 2010 - Aug 2013Toronto, On, CaReporting to the divisional Marketing Director, responsible for supporting the sales channel of Thomson Reuters 22 largest customers in EMEA (Investment banks) and championing the needs of the customer to improve their end-to-end experience. - Implemented an Account Based Marketing programme and attended client meetings- Shaped the development and rolling out of marketing communications programs to meet sales and client needs -
Global Senior Marketing Manager, Sales And Trading Business DivisionThomson Reuters May 2008 - Nov 2010Toronto, On, CaReporting to the divisional Marketing Director, managed, developed, and implemented the internal marketing and communication strategy for the global launch of Thomson Reuters new flagship product, Thomson Reuters Eikon. Delivering an authentic employee engagement programme across 57,000 employees globally winning best of brand awards for Internal communications program in 2011 -
Marketing Manager, Wealth ManagementThomson Reuters Oct 2005 - May 2008Toronto, On, Ca- Working with the Reuters wealth management leadership team- Launched new image and brand positioning for Reuters Wealth Management globally.- Developed cohesive Wealth Management customer propositions and go-to-market strategies and implemented globally the marketing plan- Re-branded the Lipper Fund Awards and deployment of the new corporate image across Lipper -
Marketing And Communications ManagerTemenos Sep 2001 - Sep 2005Lancy, Geneva, ChReporting to the CEO and to the Marketing Director, responsible for the Global Marketing and Corporate Communication of TEMENOS.- Global launch of TEMENOS T24 and rebrand of the company, ensuring internal buy-in of the new product and corporate image- Established and improved the corporate culture by developing and implementing new ways of building a strong internal community: dynamic internal website, electronic communications, family events- Led the development and execution of the new Business Partner Program working with IBM, Microsoft, Sun- Responsible for the corporate sponsorship of Dominique Wavre, a Swiss Skipper -
Sales And Marketing ManagerNew Media Industries Nov 1999 - Aug 2001Reporting to the Chairman & CEO, Managing Director in charge with international operations. - Established the Swiss business focusing on building a strong and consistent branding across all marketing and communications including market research and analysis of the Swiss market and the competitive landscape, generating new business- Account manager for Temenos
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Sales And Marketing ExecutiveClientfocus Feb 1998 - Oct 1999Reported to one of the founders (CEO). Clietfocus was a start-up providing website and e-commerce consultancy targeting financial services clients- Assisted in the set-up of the company: choice of visual identity, company strapline & strategy. Initiated, wrote and implemented the Marketing plan
Nathalie Burdet Skills
Nathalie Burdet Education Details
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Cim | The Chartered Institute Of MarketingMarketing -
Unviversite De ValenciennesInternational And European Business Law -
De Montfort UniversityPrivate Law Option English Law
Frequently Asked Questions about Nathalie Burdet
What company does Nathalie Burdet work for?
Nathalie Burdet works for 3iq Corp
What is Nathalie Burdet's role at the current company?
Nathalie Burdet's current role is Global Head of Marketing.
What is Nathalie Burdet's email address?
Nathalie Burdet's email address is na****@****nex.com
What is Nathalie Burdet's direct phone number?
Nathalie Burdet's direct phone number is +4420700*****
What schools did Nathalie Burdet attend?
Nathalie Burdet attended Cim | The Chartered Institute Of Marketing, Unviversite De Valenciennes, De Montfort University.
What skills is Nathalie Burdet known for?
Nathalie Burdet has skills like Marketing Strategy, Integrated Marketing, Strategy, B2b Marketing, Marketing Communications, Management, Marketing, Business Strategy, Brand Management, Sponsorship, Corporate Communications, Public Relations.
Who are Nathalie Burdet's colleagues?
Nathalie Burdet's colleagues are Meherin Syed, Connor Loewen, Katie Mcdonald, Arjun Dhanoa, Laurie Kuruisuva, Rachel Kirkwood, Suzie Leung.
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