Nathalie Gaugain ✅ Email and Phone Number
Before marketing was all about selling ... Spamming the potential customer with advertising and prospecting. Inconceivable for me to proceed in a such way.Inbound marketing arose, and today, I swear by this concept.It's a revolution in the potential customer's approach. Wiser consumers, better informed, that we will seduce in a more subtle way.I have been working with a variety of clients (including Fortune Global 500 Top Companies) to further maximize their usage of Marketing Cloud Account Engagement (Pardot).Leading Marketing Cloud Account Engagement (Pardot) implementations, involved across the entire project lifecycle in line with Pardot best practices and its growing number of capabilities. What I offer today? Implementation, configuration, data migration, and working with the Salesforce Connector. Knowledge and implementation of GDPR processes. Conducting user training and actively promote user adoption of Marketing Cloud Account Engagement (Pardot).Designing, implementing, and monitoring automated campaigns across email and web, and advising clients on how to optimize further.Delivering marketing automation projects in a fast-paced environment.Lead Management process implementation using scoring and grading. Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, and Einstein.Delivering marketing KPIs and analyzing campaign activity using Marketing Cloud Account Engagement (Pardot) reports, B2B Marketing Analytics, and make recommendations to the business.
Content Moves
View- Website:
- content-moves.de
- Employees:
- 21
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Marketing Cloud Account Engagement (Pardot) Consultant Freelance - Inbound Marketing/Crm/EmailingContent Moves Oct 2018 - PresentWorldwide -
Digital Marketing InstructorIfr - Institut De Formation De La Réunion Sep 2019 - PresentReunion -
Email Marketing Manager (Contractor)Deloitte Consulting Nov 2018 - Apr 2019Paris Area, France1. Manage the production of email campaigns for Deloitte France: implementation of the campaign schedule, followed by the production of emails from the briefing of the internal customers to send from Pardot routing platform via Salesforce;2. Management of a team of 2 Emailing Project Managers;3. Ensure the optimization of each campaign (conformity of the graphic chart, HTML code, message and mailing list segmentation).Recommendations to internal customers according to the… Show more 1. Manage the production of email campaigns for Deloitte France: implementation of the campaign schedule, followed by the production of emails from the briefing of the internal customers to send from Pardot routing platform via Salesforce;2. Management of a team of 2 Emailing Project Managers;3. Ensure the optimization of each campaign (conformity of the graphic chart, HTML code, message and mailing list segmentation).Recommendations to internal customers according to the performances and best practices of A / B Testing. Responsible for the quality of each communication sent;4. Implementation of Lead Nurturing / Marketing Automation / Scoring. Proposal and set up thelead nurturing program to optimize conversion;5. Follow and adapt the schedule in accordance with deadlines of the various marketing plans;Monitor, analyze the performance and effectiveness of the actions carried out (reporting, analyzes, reviews, studies), establish recommendations and propose innovative solutions to optimize performance;6. Expert and amin point of contact in regards to the use of Salesforce and Pardot campaigns. Implementation of user guides, training of employees and support in their everyday use issues.7. Close collaboration with members of the CRM team to optimize the use of Salesforce, the quality of data, proposal of evolutions and analyze the impacts of releases;8. Pardot administrator: user and contact database management, follow-up of Pardot releases, analysis of impacts on current processes and communication with relevant teams, training of users, bug reporting to Pardot support, ticket tracking ;9. Ensure compliance with applicable regulations (CNIL and GDPR) and compliance with good deliverability practices. Show less -
Content Marketing & Community Manager / Master 2 Digital MarketingIntuiface Sep 2017 - Jul 2018Toulouse Area, France1. Setting up an Inbound marketing strategy through blog posts, customer success stories, ebook and landing page creation.2.Implementation of a marketing automation campaign following the download of the ebook. (ActiveCampaign)3.Promotion of content and daily management of social media.4.Implementation and management of paid campaigns Adwords (Search / Retargeting)5.Weekly performance and results monitoring (Google Analytics / Salesforce). -
Crm ManagerThe Rank Group Plc Dec 2016 - May 2017Maidenhead, Berkshire, United Kingdom1.Management of a team of 3 E-CRMs (emailing).2.Analysis of purchasing habits and attitudinal data to discover new CRM growth opportunities.3. Development of a series of activation, retention and renewal campaigns extending life cycles. -
Senior Crm ExecutiveRank Group Aug 2016 - Dec 2016Maidenhead, Berkshire, United Kingdom -
Crm ManagerWinners Group Aps Oct 2014 - Mar 2016Remote- Setting up the email Marketing software (Silverpop) from scratch.- Project management: Coordinating copywriters, translators on Jira. - Supporting the head of CRM to define the CRM strategy, Customer journeys and segmentation.- Website, emails, marketing assets translations from English to French- Building HTML for each campaign and deliver them via Silverpop. (A/B testing)- Analytical review of campaigns to ensure continued success.
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Casino Marketing ExecutiveGala Coral Group Dec 2013 - Oct 2014Gibraltar-Contributing to the formulation of marketing strategy.-Delivery of the tactical plans, including Conversion, Nursery program, Retention and Reactivation across channels-Managing and communicating the monthly promotional plan, writing campaign briefs and managing the campaign delivery -
Poker Operations ExecutiveBetclic Everest Group Apr 2012 - Nov 2013London• Delivering daily KPIs reporting and drawing business conclusions.• Working with the Retention and Line Managers to define marketing strategy, set realistic KPIs and deliver positive return on investment.• Managing campaigns from concept through to fulfilment and analysis, ensuring a high level of targeting and quality of execution.• Managing daily requests from affiliates such as reporting and analysis. -
Promotions Coordinator888Holdings Nov 2009 - Feb 2012Gibraltar• Working in cooperation with the online communication team, copywriters and CRM.• Basic understanding of HTML in order to control both content and mailing to the correct targeted groups.• Being responsible of segmenting databases (Business Object), compiling mailing lists, and ensuring that these are sent punctually.• Planning and implementing promotions, to maximise the retention, conversion or reactivation of existing or lapsed players.• Making sure that our members are… Show more • Working in cooperation with the online communication team, copywriters and CRM.• Basic understanding of HTML in order to control both content and mailing to the correct targeted groups.• Being responsible of segmenting databases (Business Object), compiling mailing lists, and ensuring that these are sent punctually.• Planning and implementing promotions, to maximise the retention, conversion or reactivation of existing or lapsed players.• Making sure that our members are always kept up to date on new promotion campaigns by optimising the channels of communication: pop up, emails and Sms.• Managing the promotions closure and analysis. Show less -
Member Support Representative888.Com Sep 2008 - Nov 2009Gibraltar- Regular one-to-one communication through email, telephone, live chat on a range of issues; such as casino & poker games enquiries, helping with deposits, cashing out.- Translations of all communications from English to French.- Maximise players retention through the promotion of various events, bonus offers.-Training and mentoring upon arrival of new members of the Team. -
Account Manager (Otd Team Member)Sc Johnson Feb 2008 - Jul 2008London, United Kingdom• Developing and maintaining internal and external customer relationships.(Big retailers)• Day to day liaison with Sales, Logistics & Finance departments.• Anticipating & solving issues related to customers’ orders.• Escalation of stock allocation and customer service issues to Team Leader.• Establishing and maintaining procedures for accurate and timely query handling, including early crediting of valid customer deductions.• Liaising with AR team to maximise overall… Show more • Developing and maintaining internal and external customer relationships.(Big retailers)• Day to day liaison with Sales, Logistics & Finance departments.• Anticipating & solving issues related to customers’ orders.• Escalation of stock allocation and customer service issues to Team Leader.• Establishing and maintaining procedures for accurate and timely query handling, including early crediting of valid customer deductions.• Liaising with AR team to maximise overall performance of the Order to Cash team. Show less -
Customer Service RepresentativeJohnson & Johnson Jun 2007 - Jan 2008London, United Kingdom• Dealing with partnership enquiries. (Opticians and Ophthalmologists).• Assisting management with Calls Quality (Nortel quality monitoring). -
Financial Customer Service RepresentativeCortal Consors Apr 2006 - Nov 2006Rueil Malmaison France• Dealing with Independent Financial Advisors queries.
Nathalie Gaugain ✅ Skills
Nathalie Gaugain ✅ Education Details
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A Pass (Mention Très Bien) -
International Business -
Business Administration And Management, General -
Honors 1.1 -
Lycée Bois Joly PotierEconomics
Frequently Asked Questions about Nathalie Gaugain ✅
What company does Nathalie Gaugain ✅ work for?
Nathalie Gaugain ✅ works for Content Moves
What is Nathalie Gaugain ✅'s role at the current company?
Nathalie Gaugain ✅'s current role is Pardot Consultant Freelance - Inbound Marketing⭐️CRM⭐️Emailing.
What schools did Nathalie Gaugain ✅ attend?
Nathalie Gaugain ✅ attended Toulouse School Of Management, Université Toulouse 1 Capitole, University Of Montpellier, Université De La Réunion, Lycée Bois Joly Potier.
What skills is Nathalie Gaugain ✅ known for?
Nathalie Gaugain ✅ has skills like Customer Retention, Marketing, Crm, Online Gaming, Online Marketing, Management, Marketing Strategy, Email Marketing, Leadership, Customer Satisfaction, English To French, Customer Service.
Who are Nathalie Gaugain ✅'s colleagues?
Nathalie Gaugain ✅'s colleagues are André Gotzens, Katrin Gartenschläger, Julia Mihajlovski, Felix Tritschler, Thoa Lieu, Kevin-René Schilling, Anita Weiß.
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