Two decades focused on studying and speaking about culture, behaviour and communications, skills now applied for positive change for urgent environmental and social impact.My first years of experience were as part of the 'system': in São Paulo developing strategy for clients such as P&G, L'Óreal and Nestlé to strengthen their relevance in emerging LATAM markets. Based in London from 2009 to 2018, I had gained global expertise with these same Clients, as well as GSK, Dairy Crest, Shell, Unilever, BT, Reckitt Benckiser, Mercedes, Pernod Ricard, Volvo and Danone, managing high profile projects at senior client level at global, regional and local scales. After a 6-month sabbatical break plus 5 months volunteering in one of Sea Shepherd Conservation Society's ships, I returned to Brazil to set up and lead an area focused in positive behaviour change at Positiv.a, and now I focus on direct environmental action at Sea Shepherd Brasil, leading a team of passionate heroes, for local as well as global campaigns.With a BSc in Social Communications, a Miami Ad School Top Dog prize and a further MSc in Social Sciences Applied to Consumers by ESPM, as well as a Diploma for Higher Education degree in both International Development and Philosophy by Open University, I developed a strong belief in the power of low intervention techniques stemming from anthropology, neuroscience and psychology to understand the many forces at play that move people across cultures, environments, organisations and networks.I am driven by a passion for getting to know how context influences beliefs and behaviour, and how to shift it and nudge people to make good choices for ourselves and our planet. In my spare time, I have a passion for science, cutting edge technology and philosophy. I’m humbled for having interviewed famous academia celebrities such as Sir Martin Rees, Queen’s Royal Astronomer; Yuval Harari, historian and philosopher known for the book Sapiens; and Murray Shanahan, Professor of Cognitive Robotics and leading Deep Mind team of AI Ethics. I have articles published in Superinteressante, Brazil's largest science and tech magazine, and in Science Magazine.I have a passion for coaching and mentoring, having lectured the course 'Branding for Small Business' for Morley College and APG’s ‘Savage Thinking’ training course for strategists in the UK. I had also been a speaker in seminars such as the MRS in the UK and the South Summit in Brazil.