Nathalie Lüthi

Nathalie Lüthi Email and Phone Number

Chief Marketing Officer and Member of the Executive Board @ ZFV-Unternehmungen
Zürich, ZH, CH
Nathalie Lüthi's Location
Zurich, Zurich, Switzerland, Switzerland
Nathalie Lüthi's Contact Details

Nathalie Lüthi work email

Nathalie Lüthi personal email

n/a
About Nathalie Lüthi

Nathalie Lüthi is a Chief Marketing Officer and Member of the Executive Board at ZFV-Unternehmungen. She possess expertise in marketing, social media, marketingmanagement, marketingstrategie, marketingkommunikation and 39 more skills. She is proficient in Englisch.

Nathalie Lüthi's Current Company Details
ZFV-Unternehmungen

Zfv-Unternehmungen

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Chief Marketing Officer and Member of the Executive Board
Zürich, ZH, CH
Website:
zfv.ch
Employees:
608
Nathalie Lüthi Work Experience Details
  • Zfv-Unternehmungen
    Chief Marketing Officer And Member Of The Executive Board
    Zfv-Unternehmungen
    Zürich, Zh, Ch
    View
  • Zfv-Unternehmungen
    Chief Marketing Officer
    Zfv-Unternehmungen Aug 2024 - Present
    Zürich, Ch
    View
  • Zürich Tourismus, Schweiz
    Head Of Marketing / Member Of The Executive Board
    Zürich Tourismus, Schweiz Apr 2017 - May 2024
    Zürich, Ch
    View
  • Sabbatical
    Travelling & Exploring
    Sabbatical Apr 2016 - Mar 2017
  • Red Bull
    Head Of Marketing / Member Of The Executive Board
    Red Bull Jul 2012 - Mar 2016
    Fuschl, At
    - Leading & coaching a marketing team with 25 full-time and 31 part-time employees (6 direct reports)- Full ownership of the marketing part of the annual Swiss business plan (Brand/Media, Editorial/Digital Communication, RBMH Channels, Sport- and Culture sponsoring incl. Athletes and Opinion Leader, Consumer Collecting)- Launch of new products and media channels- Development of the national Red Bull Media House Business (quality content and program creation, content commercialization, introduction and operation of own media channels, products and services)- Creation of innovative cross channel marketing concepts incl. digital consumer activations - Budget responsibility incl. partner acquisition and sponsoring income
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  • Red Bull
    National Communications Manager
    Red Bull Jan 1999 - Jun 2012
    Fuschl, At
    - Responsible for implementing, building and leading the National Communications Department - Implementation and activation of Red Bull Media House products and services - Development of a national business and communication plan (on a yearly basis)- National Editor in Chief: content & story developer (photography, text, moving images) - Content in the field of sports, culture, music & adventure- Leading of media content development, production and distribution (moving images, audio, stills) - Right Clearance of Media Content, Content Licensing, Content Syndication, Co-Productions- Cross Channel Concepts & Activation (all channels: tv, print, web & social media / PESO)- Media relations & corporate communication- Leading and coaching a team of 4 direct reports (Communications & Digital/Social Media Team)
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  • Red Bull
    International Communications Manager
    Red Bull Jan 2010 - Dec 2010
    Fuschl, At
    - Onboarding and Coaching of Communications Managers- Area support NEurope, Pacific, MEA
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  • Red Bull
    Sbm Project Management
    Red Bull Jan 2001 - Dec 2006
    Fuschl, At
    - Implementation and guidance of the Student Brand Manager (SBM) program in Switzerland- Coaching 8 SBMs at different Universities
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  • Red Bull
    Event Project Management
    Red Bull Jan 1999 - Dec 2001
    Fuschl, At
    - Event Management Red Bull Brand Building Events (Flugtag, Cart Contest, Art of Can)
    View
  • Wings Advertising Agency
    Marketing And Advertising Specialist
    Wings Advertising Agency May 1998 - Sep 2000
    Client Red Bull AG, Switzerland- Responsible for marketing activities & projects in the field of advertising, live events, PR and sales promotions
  • Goldwell Cosmetics
    Marketing Specialist
    Goldwell Cosmetics Feb 1995 - Apr 1998
    View
  • Swiss Volksbank
    Customer Advisor
    Swiss Volksbank May 1990 - Jun 1995
  • Federal Audit Office
    Commercial Apprentice
    Federal Audit Office Apr 1987 - Apr 1990

Nathalie Lüthi Skills

Marketing Social Media Marketingmanagement Marketingstrategie Marketingkommunikation Integriertes Marketing Public Relations Online Kommunikation Online Marketing Teamleitung Online Journalismus Social Media Kommunikation Eventmanagement Sponsoring Community Management Konzepterstellung Werbung Live Events Projektmanagement Projektplanung Corporate Communication Konzeptentwicklung Produktmarketing Budgets Digitale Medien Journalismus Content Entwicklung Storytelling Analysen Kreatives Schreiben Hospitality Management Nahrungsmittel Culture Sponsoring Sport Sponsoring Crisis Communications Consumer Insights Event And Athlete Communication Content Marketing Content Strategie Web Content Management Digitale Distribution Content Production And Distribution Consumer Experience And Activation Cross Channel Marketing

Nathalie Lüthi Education Details

  • Zhaw Zurich University Of Applied Sciences
    Zhaw Zurich University Of Applied Sciences
    Cas In Team Psychology Iap
  • Zhaw Zurich University Of Applied Sciences
    Zhaw Zurich University Of Applied Sciences
    Organizational Consulting And Development
  • Zhaw Zurich University Of Applied Sciences
    Zhaw Zurich University Of Applied Sciences
    Cas In Coaching In Der Praxis Iap
  • Hwz University Of Applied Sciences In Business Administration Zurich
    Hwz University Of Applied Sciences In Business Administration Zurich
    Cas Strategic Communication Management
  • Kv Business School Zürich
    Kv Business School Zürich
    Major In Strategic Communication Management
  • Swiss Public Relations Institut (Spri), Zh
    Swiss Public Relations Institut (Spri), Zh
    Ndk Certificate Of Advanced Studies: Pr Editor
  • Hmz Academy, Baar/Zg
    Hmz Academy, Baar/Zg
    Marketing Planner With Advanced Federal Pet Diploma

Frequently Asked Questions about Nathalie Lüthi

What company does Nathalie Lüthi work for?

Nathalie Lüthi works for Zfv-Unternehmungen

What is Nathalie Lüthi's role at the current company?

Nathalie Lüthi's current role is Chief Marketing Officer and Member of the Executive Board.

What is Nathalie Lüthi's email address?

Nathalie Lüthi's email address is na****@****ull.com

What schools did Nathalie Lüthi attend?

Nathalie Lüthi attended Zhaw Zurich University Of Applied Sciences, Zhaw Zurich University Of Applied Sciences, Zhaw Zurich University Of Applied Sciences, Hwz University Of Applied Sciences In Business Administration Zurich, Kv Business School Zürich, Swiss Public Relations Institut (Spri), Zh, Hmz Academy, Baar/zg.

What skills is Nathalie Lüthi known for?

Nathalie Lüthi has skills like Marketing, Social Media, Marketingmanagement, Marketingstrategie, Marketingkommunikation, Integriertes Marketing, Public Relations, Online Kommunikation, Online Marketing, Teamleitung, Online Journalismus, Social Media Kommunikation.

Who are Nathalie Lüthi's colleagues?

Nathalie Lüthi's colleagues are Jaqueline Bernsteiner, Arment Riza, Luis Baumann, Danny Barbaruk, Hanad Gouleed, Jörg Rauch, Mehmet Beyazit.

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