As a Fashion Expert on CTV Morning Live, I share tips, tricks and favourite trends. From uncovering style bargains to decoding how to incorporate trends in actual everyday wear, I love the challenge of taking the pretentious and daunting aspects out of fashion and making day to day dressing something fun, personal and easy. Essentially, simplifying style.

As Vice President of Brand Marketing and Communications, I'm responsible for all North Beach client growth, brand initiatives, community, product marketing, and go-to-market campaigns. My role is equal parts strategic, creative, and execution oriented, where I lead strategy and execution of marketing campaigns and will leverage insights on products and market trends to build an innovative approach to all client messaging and campaign ideas.

With nine years experience in the PR industry, having worked with top retail brands such as Westbeach Apparel, lululemon athletica and Indochino, I bring a wide range of consumer PR knowledge to the table, as well as a deep understanding of the apparel industry. My biggest strength is the ability to build strong relationships with all media that I work with. This has enabled me to secure product and brand placement within North America’s top media outlets such as, The New York Times… Show more With nine years experience in the PR industry, having worked with top retail brands such as Westbeach Apparel, lululemon athletica and Indochino, I bring a wide range of consumer PR knowledge to the table, as well as a deep understanding of the apparel industry. My biggest strength is the ability to build strong relationships with all media that I work with. This has enabled me to secure product and brand placement within North America’s top media outlets such as, The New York Times, The Los Angeles Times, The Today Show, In Style, Oprah, Martha Stewart Living, In Touch, Details, Fortune, Men’s Journal, Elle Canada, Lou Lou and The National Post. Show less

•Developing and executing all national level PR initiatives for Canada and USA•Acting as primary contact for all media requests; responsible for relationship building and regular communications with fashion, lifestyle, sports media; conduct outreach and desksides with editors and product testers•Acting as primary consumer media link with the stores and supporting the stores by working on a consistent basis on the retail floor•Setting company direction around all press activities and… Show more •Developing and executing all national level PR initiatives for Canada and USA•Acting as primary contact for all media requests; responsible for relationship building and regular communications with fashion, lifestyle, sports media; conduct outreach and desksides with editors and product testers•Acting as primary consumer media link with the stores and supporting the stores by working on a consistent basis on the retail floor•Setting company direction around all press activities and executing this direction both nationally and through the Regional Community Managers on a community specific level•Leading and assisting the Regional Community Managers on local community press opportunities•Liasing with all internal departments (design, production, store development, community legacies) to establish messaging and facilitating department specific press requests•Developing all appropriate press materials including press releases and media alerts; media relations training manuals; and in-depth media list development•Monitoring PR placements and competitor and marketplace news and trends within the industry, report key findings to internal audiences Show less

Managed PR and Media Relations for North America and Europe. Pitched stories to key editors, writers and producers, planned and executed events, compiled press releases and press kits, ran department intern program and ensured strategic product placement. Had over 4 million dollars in publicity value for local media hits, over six months. Attended SIA Las Vegas and ISPO Munich as PR and Media Relations contact.

Assisted in PR campaigns for high end Fashion Labels. Pitched stories to key editors and writers, locked down top celebrities to host fashion events, crafted press releases, one sheets and PR proposals for prospective clients. Developed relationships with top L.A. based managers and publicists. Attended Magic and Project Las Vegas as PR contact for clients. In charge of all customer service for Caro Marketing and Logistics and the Antik Denim Website.