Providing marketing automation services to enterprise and local business entities and organizations. Recent clients include Amazon Alexa, First United Bank, DC Unity and Justice Fellowship and others.

Joined the Basketball Africa League Season 4 in the first FuturePros cohort. Worked with the league operations department in basketball operations and team management to facilitate tournaments in Pretoria, South Africa, Cairo, Egypt, Dakar, Senegal, and Kigali, Rwanda.

• Play a key role in ensuring internal marketing technologies meet organizational goals and objectives: • Oversaw high-impact and high-visibility migration projects for CoStar Group’s flagship brands (e.g., LoopNet, Ten-X, Apartments.com), resulting in the successful transition of various marketing campaigns from Salesforce Marketing Cloud (SFMC) to ESP Pardot.• Developed and monitored highly personalized automation funnels in Pardot and SFMC; built user stories for each marketing campaign, thereby providing developers with campaign requirements for API pulls from the company’s proprietary database.• Monitor and establish various controls to ensure marketing technology projects (e.g., migration, automation) remain within scope, under budget, and within established timelines.• Gather requirements and translate them into business solutions; ensure stakeholder and development teams understand deliverables and timelines for implementations and integrations. • Create an email center of excellence; efficiently manage quarterly email volume of 4M+; advise on campaign strategies and tactics most likely to generate the intended outcomes while providing memorable user experiences; develop and maintain an email design system, templates and components, and email best practices; drive governance to ensure every email is relevant and compelling.• Collaborate across functions between developer department, sales teams, product marketers, and marketing director to strengthen the account-based marketing lead funnels and product marketing lifecycle. • Established standardized procedures and processes for the entire marketing department consisting of 32 personnel; drafted and disseminated process documentation; spearheaded change management efforts.

• Developed and coded email marketing templates and landing pages for high-impact entertainment campaigns aimed at engaging 2M+ subscribers.• Established, built, and maintained lasting and effective relationships with diverse stakeholders via the utilization of exceptional interpersonal communication skills, resulting in the ability to influence stakeholders at all levels, as well as increase customer engagement 15% higher than industry standards.• Led account management and development for various client accounts (e.g., listings, segmentation, data management); oversaw and coordinated CRM reporting and online advertising. • Aggregated and analyzed data; provided detailed reports related to Key Performance Indicators (KPIs) along with other marketing metrics to the appropriate internal and external stakeholders. • Managed various marketing projects throughout the entire project lifecycle, requiring mastery of various project management methodologies (e.g., Scrum/Agile, Waterfall); developed and monitored project plans and schedules; spearheaded project communications; identified and mitigated project risks; allocated project resources; provided project status updates to senior leadership.

• Spearheaded an iPhone application development project from initiation to close; utilized Scrum methodology and an iterative approach to get the application to market as fast as possible; identified and mitigated risks; delegated seven resources; developed project schedule and plan; provided project status update reports to senior leadership; monitored various project metrics, ensuring the project remained within scope, schedule, and budget.• Managed CRM system and email marketing for two monthly networking events, PR releases, social media management, and planning simultaneously. • Demonstrated strong organization and logistic abilities in leading web development for clients, as well as building reports and infographics for corporate sponsors, and consistently exceeded targeted deliverables.

• Tested and optimized email and landing page templates via expert utilization of HTML/CSS; provided analytics, reporting, and insights for the client and internal stakeholders.• Streamlined and automated marketing operations to focus more on lead generation and CRM for new website releases via various platforms (e.g., CommonSpot SMS, Workfront).• Acted as a liaison; facilitated collaboration between strategy, event, and creative teams for End-to-End customer life cycle, in addition to overseeing the customer journey.• Tracked and reported performance of multi-channel, lead generation, and retention campaigns for internal stakeholders.

• Supported, trained, and mentored 20+ brands in the execution of branding, digital campaigns, and strategies (e.g., establishing a social presence/online marketplace). • Specialized in the development of business soft skills training, start-up consulting, and productivity SaaS platforms (e.g., WordPress, IFTTT, Basecamp, Hootsuite, Buffer). • Skillfully provided subject matter expertise regarding marketing and business development to multiple stakeholders.

• Oversaw, administered, and coached a program in Hyderabad and Kolkata, India. • Coordinated Jr. NBA events in each city.• Served as a trainer for the school coaches in the program. • Managed events and planned work in coordination with three different agencies; successfully executed weekend basketball festivals for 2000+ children.

• Operated website as webmaster, tasked with coding the website to be responsive across devices, as well as scheduling and posting engaging content. • Designed nurture and drip campaigns; executed over five million/year email campaigns through Marketo, resulting in a 15% increase in lead generation. • Developed and presented analytical data, then provided detailed reports related to KPIs along with other marketing metrics to C-Level Executives. • Updated and maintained 10+ microsites and coded website responses via HTML/CSS; managed digital assets and activations (e.g., WME | IMG sponsors, events, partnerships).

• Assisted the head coach with all phases of the college basketball program including but not limited to, training, recruitment, and mentoring athletes.• Oversaw professional development activities that resulted in professional/programmatic growth, and team members increasing their leadership capabilities.• Evaluated athlete’s skills and performance.• Established vision and direction for the University's newsletter and managed the online content resulting in increased awareness for the team. • Initiated, designed, developed, and executed (e.g., fan trips, camps, clinics) offered to the community.