Nathalie Roth Email & Phone Number

Zurich, Switzerland

Zurich, Switzerland

Zurich, Switzerland

Independent management and ownership of the local marketing mix strategy for the protection category within Germany, Austria, and Switzerland.Initiating, driving, developing and leading local marketing and category related activities in line with the yearly marketing plan to increase awareness, market shares and purchase for B2C target groups with a focus on the DIY channel.Local preparation and execution of product launches within the DACH region, resulting in new customer listings and consumer acceptance of product innovations.Ideation and development of POS placements and the respective communication elements in alignment with the assortment strategy.Analysis of sell-in and sell-out/rotation data (GfK) to generate recommendations for actions.Management of external agencies and service providers, as well as cooperation with internal stakeholders.Efficient and effective budget allocation and steering across all touchpoints for her category.

Zurich, Switzerland

Category Analyst: Strategic customer, channel, category and market analysis with presentations to top management of key Aproz partners such as Schweppes Limited Int., Pepsico or PepsiCo-Lipton.Category Development: Main responsibility at the kick-off for the development of the marketing plans for the following year with a holistic market analysis and customer trends for the entire beverage category in Switzerland. Identify market potential together with marketing and sales in order to work out specific solutions together.

Zürich Area, Switzerland

Trade Marketing: Conception, development, implementation and supervision of all marketing activities in the respective sales channels (DIY & Food). Adaptation, monitoring and implementation of TV campaigns. Management of product launches and customer-specific launch activities. Development of specific sales and marketing materials for a strong presence at the point of sale (layout optimisation, customer guidance at the POS, display campaigns). Analysis of market, competition and product information.Online Marketing: Development and implementation of the annual digital roadmap. Implementation, management and control of online campaigns on various channels (social media, YouTube, influencer campaigns, newsletter marketing). Advisory support and accompaniment of sales to customer online topics. Briefing, control and monitoring of the external online agencies. Maintenance and further development of the tesa websites including SEO optimisation. Market and competition monitoring in the online area.

Zürich Und Umgebung, Schweiz

Zürich Und Umgebung, Schweiz

Junior Project Manager Marketing & Sales for Switzerland and Italy: 360° brand communication for McCormick, Thai Kitchen and Butty (Switzerland), and Ducros (Italy). Product Management: Launch of new products, innovations and design-facelift of current products. Monitoring of the A&P budget. Market analyses with AC Nielsen. Support of the distribution in regard of quality and supply management requests. Management of marketing projects: Briefing, creation and implementation of POS material, videos (Tutorials) campaigns and collaborations.Digital: Coordination, implementation and monitoring of online promotions and social media activities, as well as microsites and smartphone apps.Others: Re-organization and implementation of the Purchase Order System for the Swiss Office. Sustainability and charity projects in Thailand.

Zürich Und Umgebung, Schweiz

Coordination and assistance of product launches, leading projects with international teams as well as with service provider, organize and coordinate fairs and promotion, development and adaption of advertising material and catalogues, market analysis, translations.Starting from April 2011: substitution of the Product Manager due to maternity leave. Responsible for the Swiss market and launch of the new product line.

Full-Stack Web Developer, Computer Programming

Activities and Societies: www.lewagon.com 9-week full-time intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript ES6, SQL.

Master In International Management, Double Degree Cems (Exchange Semester), International Business

Activities and Societies: Business Project in collaboration with Merlin Entertainment GmbH: „Creativity and Innovation. Review.

Master In International Management, Double Degree With Cems, Master Thesis With Focus On Marketing/Social Media

Bachelor Of Arts In Management, Bachelor Thesis With Focus On Marketing