Nathaly Bello De Vivas Email & Phone Number

Houston, Texas Area

• Planned, developed all of the organization’s marketing strategies, for 9 countries: Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, & Venezuela. • Drove best practices, collaboration across regional and cross-functional partners; achieved improved localization of regional brand marketing initiatives.• Designed and implemented product and business strategies for the successful development and deployment.• Investigated market activity, analyzes past performance and assesses future trends by continuously evaluating market developments, stayed aware of potential threats and reporting data trends.• Led ideation, cross-functional alignment, and execution of all integrated campaigns within marketing and in collaboration with business development, sales, and production teams.• Established methods for rapid reporting and feedback on product features and content based on analytics.• Developed and executed plans for gathering critical consumer insights to help guide the strategy and execution of marketing initiatives.• Led end-to-end campaign management from strategy to concept to execution to reporting of results, in collaboration with external agency partners and internal teams.• Researched and leveraged competitive product trends, consumer/market trends and best practices, as well as third party tools and technologies.• Acted as liaison for Global Corporate Department.

• Analyzed syndicated data, POS, and sales reports in order to identify key issues, trends and opportunities to drive growth.• Drove strategy development for entire business unit. Allocated Budget and reallocated resources as necessary to track financial goals across each brand portfolio.• Managed 50% of country’s portfolio. • Led case studies to understand the evolving trends affecting brand and product portfolios.• Strategized, negotiated, and successfully expanded unit. • Participated with the Board of Directors, Executive Director and other management staff in charting the direction of the Organization, assured its accountability to all areas, and ensured its effective operation.

• Developed short and long-term plans and budgets for all brand marketing initiatives, programs and activities, monitored progress, assured adherence, and evaluated performance.• Translated brand strategies into brand plans, brand positioning and go-to-market strategies. • Led key product management, agency partners, creative consumers, creative end-users, distributors, dealers, customers, engineering and sales personnel to lead ideation sessions for new product development.• Established performance specifications, cost and price parameters, market applications and sales estimates. • Measured and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

Caracas Venezuela

• Managed product launch, promotions and product line extension. • Oversaw the sales transformation, market position gained and consolidated. • Managed portfolio analysis, Defined price strategy, promotional activities, Sales forecast. • Created a S.W.O.T. Analysis for the company and competitors.

Caracas Venezuela

• Strategically placed complete portfolio of products of Colgate Palmolive to supermarket chain key account.• Introduced Category Management to client, strategized sales, gained client trust leading to a win-win partnership.

Caracas, Venezuela

Multi-tasked and managed Regional leadership on New Product introduction and Advertising support (Latin America Region)Effective Managed 60th Anniversary celebration communication Plan.Advised as on Marketing Unit for SAP implementation project

Manhattan Ny

Assessed and executed portfolio management project global scope.

Caracas Venezuela

Personal Care category: Under Arm Protection. Brands Lady Speed Stick & Speed Stick, Protex, Neutro Balance & Teen Spirit.Designed and successfully executed Anti P&G Plan (pre Secret introduction)

Caracas Venezuela

Baby Care Personal Care: Baby Magic product lineAssessed and launched First Disney partnership as a product license in Venezuela.

Caracas Venezuela

Men's Toiletries: Skin Bracer Brand Women Personal Care line: Neutro Balance.Designed first Celebrity endorsement 360 Campaigns & Sport sponsorship.

Caracas Venezuela

Communication, workshops translator.Drama & dance volunteer teacher.Youth leader for some events and outreaches.

Caracas Venezuela

Two partners Exterior Advertising Workshop small company. Organized & structured an accounting system to serve as a foundation partners profit registration.

Caracas Venezuela

Di Briefed creative team to produce any requested campaign to achieve a communication goal.Coordinated TV Campaigns productions with different vendors, including casting.Coordinated prints adds, and print material productionsGenerated all company invoices & quotations associated with production Dispatched of production material to all media i.e TV station, radio, magazines, prints news papers, etc... Managed Production projects timelines.

Business Executive Education (Regional Leadership Corporate Program), Pharmaceutical Marketing And Management, Corporate Leadership Group

Intensive course with focus in Innovation, Strategic Planning, Forward thinking, Intercultural- Cross functional leader and groups First.

Corporate Education, Pharmaceutical Marketing And Management, Internal Regional Training

Focus in better synergies at Regional level, matrix functional structure, different countries same strategy.

Bachelor In Business Administration B.B.A., Business Administration And Management, General