Unicorn Properties is a real estate company based in Chicago and brokered by EXP Realty.🌎 Currently in 24 Countries👉Global opportunities to grow as an agent💰 Better commission split of 80% - 100%💥 Immediate access to a network of 89,000+ agents 📈 OWNERSHIP in eXp stock in 5 ways🤑 LOW CAP of $16,000 (you can get your ENTIRE cap BACK if you reach ICON status)💸 3 INCOME STREAMS (commission, stock, revenue share)☁️ Cloud-based brokerage with employees worldwideIf you want to book a private 1-on-1 meeting with me click here 👉🏼 https://calendly.com/nathaly/1x1>> Unicorn Properties: Who We Are 🌍🦄- Global Real Estate Experts: 🌐 We specialize in international real estate, particularly in Mexico, catering to a diverse client base.- Personalized Client Services: 💼 We focus on providing personalized real estate services, especially to North Americans relocating to Mexico.- Innovative Real Estate Solutions: 💡 Leveraging our expertise in technology, we integrate PropTech and AI to enhance our real estate services.- Extensive Global Network: 🌎 With a network of 89,000 members across 24 countries, we offer unparalleled global real estate insights and connections.- Eco-Friendly Practices: 🌿 As advocates of eco-living, sustainability is at the core of our operations and property listings.- Empowering Real Estate Professionals: 🚀 We're committed to transforming local realtors into global agents, emphasizing professional growth and market understanding.>> Our Core Values:🤝 Commitment to innovation, teamwork, and a straightforward approach.😊 Embracing humor and casual communication to enhance client relationships and corporate culture.>>Joining Unicorn Properties Means:🏢 Being part of a forward-thinking, dynamic team in the global real estate market.🌱 Working in an environment that values technological advancements and sustainable living.🌟 Engaging in diverse, challenging projects with a focus on international real estate development.

Managed the digital merchandising strategy, optimizing onsite search functionalities and product presentation to enhance customer experience and drive revenue growth.Collaborated with marketing, UI/UX, and product management teams to develop data-driven merchandising roadmaps, aligning strategies with business goals and customer needs.Improved onsite search effectiveness through analytics, A/B testing, and process optimization, increasing findability and user satisfaction.Managed a portfolio of digital products across websites and mobile platforms, leveraging personalization, cross-sell opportunities, and conversion optimization to enhance sales.Built and monitored performance metrics to identify trends and refine search rules, facets, redirects, and biases for continuous eCommerce growth.Developed landing pages, product assortments, and personalized promotions to support marketing campaigns and new product launches.Led cross-functional collaboration on organic and paid search initiatives, creating seamless online experiences that improved traffic, engagement, and conversions.Utilized tools like Endeca, Sitecore, and Google Analytics to track trends, optimize campaigns, and identify areas for improvement.Thrived in a fast-paced environment, managing multiple projects simultaneously and ensuring on-time delivery while exceeding performance targets.

Directed marketing operations for multi-lingual B2B product launches across 14 countries, managing content distribution in Spanish, Portuguese, and French to ensure global campaign alignment and audience engagement.Defined project scope within AGILE methodology, working closely with cross-functional teams to enhance UX design and taxonomy for better content accessibility and navigation.Increased year-over-year traffic by 7% through tracking and reporting regional campaign performance, ensuring accurate data integrity while fine-tuning marketing strategies based on insights.Collaborated with the product management team to align corporate marketing campaigns with product portfolios, enhancing brand consistency across regions and boosting product visibility.Improved impressions by 15% for key product categories using Sitecore, Endeca, and Google Analytics, running A/B tests to refine marketing messages and optimize digital touchpoints.Developed and maintained wireframes and mockups for web and mobile applications, resulting in a 35% increase in sales leads by improving user workflows and enhancing quote request (RAQ) processes.Led User Acceptance Testing (UAT) by defining expectations, identifying key test scenarios, and tracking bugs via Jira. Conducted feedback sessions with development teams to ensure smooth production releasesManaged data-driven demand generation strategies, leveraging customer insights to optimize conversion paths, increase engagement, and meet corporate growth objectives.

Managed A/B testing and keyword search optimization, implementing tagging strategies, type-ahead features, metadata creation, and keyword/URL redirects to improve search visibility and enhance customer engagement.Created and analyzed the performance of promotional banners, product pages, and promo codes on a weekly basis to forecast online sales, optimize inventory planning, and increase campaign effectiveness.Improved user experience (UX) through strategic digital and social media marketing initiatives, collaborating with corporate partners to expand reach and drive conversions.Updated and maintained Dynamic Offer Landing Pages (DOLPs), Vanity URLs, product content, and pricing, ensuring accurate, timely promotions aligned with business goals.Managed the disclaimers and legal content on the company website, conducting regular audits to ensure policy compliance and timely removal of expired offers.Collaborated across departments to promote customer engagement through product ratings and reviews, fostering trust and enhancing the overall user experience.Thrived in a fast-paced, collaborative environment, coordinating efforts between marketing, product, and IT teams to deliver on project timelines and achieve business targets.

I Increased client acquisition and retention by 23% YoY across 42 corporate offices through grassroots marketing efforts and community outreach initiatives.Conducted and presented market research on competition, market trends, and consumer behavior, forecasting sales and developing effective regional strategies.Planned, promoted, and executed in-person events using platforms like Facebook Events, Eventbrite, and Meetup, driving engagement and attendance.Organized trade shows, conferences, and events while adhering to national advertising guidelines and managing district budgets.Built partnerships with local businesses, schools, and churches as an active chamber of commerce member, facilitating tax education workshops.Led internal marketing trainings and developed sales incentives to improve lead generation and streamline the sales process for Hispanic markets.