Nathan Pierce Email and Phone Number

• Lead operations of marketing campaign messaging through ownedchannels, sending 80-100M messages monthly.• Develop and execute automated experiences leveraging data and artificialintelligence to anticipate and react to guest behavior.• Lead messaging strategy of cross-channel campaigns including copyto maximize open rate and dynamic visuals to increase guest relevance.• Optimize touchpoints and send time based on guest engagement data.• Report on and implement optimizations from test and learn efforts.• Deliver personalized campaigns across channels consistently that are seamlesslyintegrated with product experiences.• Cultivate and independently manage vendor partnerships to grow subscriberchannel optimization and guest engagement.• Accountable for driving revenue from Casey’s subscriber channels.• Identify, understand, and analyze metrics of scheduled messaging and automatedjourneys.• Conduct and manage weekly/monthly/quarterly reviews with leadership

• Creates, manages and tracks integrated digital marketing campaigns to drive insurance eCommerce by increasing leads and policies for Fortune 500 client base through targeted paid search, remarketing, email marketing, paid social, paid search/PPC, A/B testing, and multivariate testing to deliver on key metrics.• Leads client presentations on new digital opportunities available.• Leads all membership acquisition marketing campaigns to help Mercer’s association clients generate new members through a referral- and incentive-based programs. • Implements end-to-end tracking for all campaigns utilizing conversion tags/pixels.• Reviews on-going campaigns and makes appropriate adjustments to optimize results.• Builds responsive emails and landing pages in Salesforce Marketing Cloud relating to campaigns using working knowledge of HTML and CSS. • Constructs display ad creative relating to campaigns using Photoshop. • Tracks and reports on campaign and website performance utilizing Google Analytics and Google Tag Manager. • Helps maintain 400+ client insurance benefits websites. • Google Analytics Certified

• Produce landing pages for various channels including Paid Search, Social, Onsite and Email• Implement extended text ad promotions through Google, Bing• Provide detailed A/B test results and budget spend to SEM Manager• Act as a liaison between internal operations team and Amazon.com for third party promotions• Coordinate the creation of partnership subscription pages with third party companies • Delegate day-to-day operations projects to our two temporary employees• Stay current on industry news and trends that present promotional opportunities

• Created 100 subscription order and confirmation pages monthly for onsite promotions• Managed online content using Interwoven and Drupal CMS• Formatted online content using Adobe Dreamweaver and Fireworks• Summarized metrics to be presented to management

• Utilized Salesforce.com to track accounts, contacts, leads and opportunities• Maintained and cleansed data in our database• Summarized metrics to be presented to senior management • Recruited intern candidates by talking with them at the Iowa State University Career Fair