∙ Develop original design artwork for product packaging, logos, illustrations, POP displays, tradeshow signage, and online media in compliance with licensor style guides.∙ Prepare artwork for final print, coordinating with printers for press checks and approvals.∙ Keep artwork consistent by updating and maintaining current packaging. ∙ Manage multiple projects and milestones, collaborating with product development, marketing, and production teams in the US and Asia.∙ Analyze consumer trends to create innovative designs.∙ Art direct freelance designers and third-party vendors.Accomplishments∙ Collaborated within a team of three designers to concept and execute packaging designs for over 300 product SKUs under renowned brand names like Glad, Clorox, and Pine-Sol.∙ Produced and edited tutorial videos, resulting in $1.6 million in sales, improved customer reviews, and earned the Amazon Choice badge for three high-profile products.

∙ Collaborated directly with clients, using market research to strategize and conceptualize original artwork to meet their design objectives.∙ Prepared artwork for print on various materials and substrates, including paper, foil, and plastic.∙ Coordinated and directed product photography, ensuring high-quality visual assets.∙ Attended press checks to guarantee that all artwork was printed to the highest quality standards.∙ Updated images and copy on the company website, keeping it fresh and engaging.Accomplishments ∙ Successfully implemented SEO research, updated keywords, and refreshed the company website, resulting in EW Packaging's signature service appearing on the first page of Google search results. This led to a significant increase in customer inquiries through phone calls and emails.∙ Designed an annual catalog to showcase the company's services, with a special emphasis on blister packaging. Produced detailed to-size diagrams for each blister size provided by the company, which significantly boosted customer inquiries.

∙ Strategized, conceptualized, and designed a wide range of materials, including product packaging, instruction manuals, product catalogs, sales sheets, and tradeshow signage. Achieved this through thorough research of design trends within the industry.∙ Coordinated and directed product photography, ensuring high-quality visual assets for marketing materials. Sourced, hired, and provided direction to assistant designers, effectively managing design projects to completion.∙ Conducted comprehensive reviews of all artwork and facilitated approvals with print vendors, both domestically and in Asia.∙ Maintained and updated the company website, keeping visual and written content current and engaging. Accomplishments∙ Enhanced department efficiency by conducting research and procuring a large format printer, which proved instrumental in creating packaging mock-ups for store plan-o-grams and producing signage for tradeshows.∙ Achieved recognition for creativity and design excellence with two designs featured in two separate publications of The Creativity Annual Awards Book.

Design printed materials for the churchs needs such as announcement slides, banners, invitation cards and bulletins.