• Developed and executed sales strategies for plant-based deli meats, cheeses, and dairy-free products in North America.• Collaborated with cross-functional teams to drive sales growth and achieve revenue targets.• Implemented innovative marketing campaigns to increase brand awareness and market share.

• Managed national sales for private label and branded deli products, negotiating agreements with key customers resulting in increased revenue.• Collaborated with Marketing and Product Development to ensure brand consistency and drive customer performance improvements.• Oversaw sales objectives and goals, working with broker teams to gain distribution on retail and private label products.

• Managed all Retail and Private Label accounts nationwide, including major customers like Kroger, Ahold, Wakefern, Albertsons Sam’s Club, and Costco.• Developed strategic partnerships with key retailers to drive sales growth and increase market share.• Implemented innovative sales strategies resulting in a significant revenue increase for Koch Foods, Inc.

• Managed relationships with key account frozen food buyers at Grocery, Private Label & Food Service customers in the Central Region, driving category strategy and execution.• Developed key broker networks across 14 states, strengthening relationships to achieve financial targets.• Executed promotional plans and conducted post-promotional analysis to optimize ROI.• Secured new customers in Grocery, Club, C-Store, and Food Service sectors.

• Directed sales forecasting, managed sales team, established sales channels, and oversaw marketing efforts for Germack Pistachio Company.• Collaborated with Account Sales Managers to open and program accounts, set sales targets, and provide sales training to enhance account management abilities.

• Responsible for driving conversion (volume and share growth) of Transitions lenses through a variety of business channels including eye care professionals (ECPs), strategic retail (SRAs), wholesale laboratories and ECP buying groups.• Create, build and leverage relationships throughout the business channel with trade partners such as laboratory and manufacturer representatives, buying groups and ECP associations.• Maintain a timely and accurate assessment of marketplace opportunities and participation in channel activities.• Extensive customer knowledge, customer segmentation knowledge, and strategic thinking to include programs and promotions, training and education.• Effective business building funds (BBF) management, profitable return on investment, and mobilization of sales and marketing tools and resources.• Prepare and manage the development and execution of effective and efficient customer business plans and reviews designed to be on time, on plan, and on budget.• Create and provide motivating and engaging accredited and non-accredited presentations and seminars in a variety of settings.• Effectively interfaced with the sales, customer service, marketing, accounting and IT departments to provide service excellence to our customers.

• Manage $23M district while directing team of 21 frontline sales representatives and 8 detailers. • Direct weekly meetings and establish positive working relationships with large format store managers. • Interview potential candidates and conduct new-hire training as frontline sales representative. • Develop weekly work schedules, ensuring that coverage is provided for all down routes. • Conduct monthly district meetings reviewing sales team performance and setting expectations.• Serve as Zone Safety Point; organize safe driving events and facilitate monthly safety meetings with district managers and sales force. • Lead weekly team meetings and direct all snack aisle merchandising, promotions, and events. • Execute and close all sales calls with Large Chain Accounts.• In connection with a sales call, maintain appropriate inventory levels, maintain company assets and point of sale, ensure account meets company merchandising standards, determine stores' product needs, place and transmit appropriate order in conjunction with existing geographic sales routes.• Motown North Zones point person for Meijer and Sam’s Club activities including assisting National Account Managers in reviewing sales data and identifying strong opportunities. Creating and reviewing sales planners and promotions for Meijer and Sam’s Club.- Managed Small Format District which included accounts such as 7-Eleven, Speedway, CVS, Walgreens, and Family owned C-Stores.

• Responsible for working closely with accounts and managers to maintain and increase profitable sales activity • Spend time with customers, learning their needs and working with them to develop successful relationships• Established Coca-Cola Enterprises as a reliable business partner• Product delivery, stocking and display maintenance, invoice completion, and customer interaction• Create the best possible sales initiatives for customers and for our Company through local, market-based programs

• Perform all retail space activities, which includes working with store managers to gain additional shelf space, cooler locations, and product display• Strict attention to detail to Coca-Cola Enterprises standards on shelf space and coolers• Spent time with customers, learning their needs and communicating Coca-Cola Enterprises marketing strategies

Miller Coors beer Distributor. Worked with NASCAR Point of Sale at Michigan Intnl Speedway.