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My professional passions include people, processes, and technology. Integrating those elements drives the development of unique solutions for various business challenges, delivering efficiency and value.Throughout my career, I've worked at the intersection of strategy and execution. In customer-facing roles working to solve problems, onboard, and drive success. In addition to interfacing internally as a Marketing Operations Manager to align effective cross-collaborative processes and scale campaign development, execution, and measurement.
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Marketing Operations ManagerAlphasense Sep 2023 - PresentNew York, New York, UsCurrently, I maintain routine feedback loops with various marketing focus areas to align operations enhancements with overall business strategy. Such as, Enhanced scoring architecture for additional qualified leads to inbound reps based on web activity with our interactive product content.Improved efficiency in Field Campaign operations through increased alignment with sales. Delivering detailed event interaction notation to SDRs which aids aligned and effective follow-up. In addition to creating automation for reduced latency in program member associations better measuring credited opportunities from events. -
Marketing Operations SpecialistAlphasense Sep 2021 - Sep 2023New York, New York, Us•Maintianed centralized program intake resulting in standardized campaign requests, coordinated channel, and tech utilization, and streamlined execution in Field, Demand Gen, and Customer Marketing. •Developed and maintained process documentation, campaign enablement, and training resources that scaled a campaign team from 10 to over 25 individual campaign managers in various channels.•Created a source of data integrity from our Mailing Operations with a service that sorts replies from Marketing emails automatically categorizing and automating the appropriate action such as processing a written unsubscribe request, updating the mailing record of leads/contacts that have left the account, and forwarding human replies/inquiries for review.
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Advocacy Marketing SpecialistHighradius Jan 2021 - Sep 2021Houston, Texas, UsSpearheaded the implementation of a new SaaS tool for customer marketing programs. Coordinating SSO, Salesforce, HubSpot, and Sendoso integrations. Designed ongoing advocacy campaigns to increase engagement, improve product adoption, share product news, and incentivize customer participation in events, webinars, testimonials, and referrals. Developed cross-department partnerships to align various internal objectives to broader marketing strategy, efficiently scaling the impact of customer interactions across the funnel. -
Field Marketing CoordinatorHighradius Feb 2020 - Jan 2021Houston, Texas, UsOversaw the content creation, coordinated end-to-end logistics, communications, and lead management for 30+ online/field campaigns, and achieved 115% of planned campaign targets for 2020. Strategized high-priority lead follow-up based on lead interactions, ABM parameters, and set the outreach cadence and next steps for sales development. Nurtured lower priority leads following virtual events across stages with relevant content strategy, driving re-engagement or attendance to other campaigns through email channels
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Digital Account Services InternPlacewise Digital Sep 2019 - Jan 2020Gained experience supporting direct client requests for various digital campaigns or enhancements to current projects. Developed understanding of various ways to digitally enable large retail centers to consumers through Web assets, digital loyalty programs, email communication, social programs, and online advertising. Successfully enabled clients to make site updates and realize value from automation tools with training and best practices.
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Marketing Operations InternOptiv Inc Jun 2019 - Aug 2019Denver, Colorado, UsReviewed Marketo programs prior to their launch, ensuring high-quality messaging and data cleanliness. Aided 70 person marketing org in field marketing, corporate events, and demand generation teams to build out landing pages, emails, and reports in Marketo. Assisted in researching best practices and aligning internal processes, generating 20 newly revised templates and campaign checklists to ensure high-quality metrics. Consulted with various internal teams on ad-hoc issues in Marketo. Recorded processes and results for lead qualification workshops with sales teams. Pulled reports from Google Analytics, LinkedIn, and Facebook regarding lead conversions -
Operations CoordinatorBlvd Suites Corporate Housing Aug 2017 - Mar 2019As Blvd Suites Operations Coordinator my primary role involved organizing national business operations, ensuring: Efficient and cost effective scheduling of logistics and operational tasks across primary markets of service. Including, set up, and coordination of our vendor's services.I remotely manage employees and handle situations to ensure operational efficiency. Service recovery and minimize service breakdowns to maintain excellent guest relations and satisfaction. I assist to manage and execute various company projects. Such as fostering the development of our supply chain to expand a national partner network.
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Client Services InternBlvd Suites Corporate Housing Jun 2017 - Aug 2017My assistance to the sales team allowed me to learn how to: Market over 50 properties to assist account managers with closing sales. By showcasing property details to fit the needs of the guest. Learned to also build effective market data from leads based on various factors. My assistance to the guest services team developed my ability to: Creatively and promptly solve problems for guests and earned recognition and appreciation for my solution and follow-ups to those same guests. How to identify the best way to work with and communicate with guests of all different temperaments, personality types, and situations.
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Marketing ApprenticeAlchemy Iot Feb 2017 - Apr 2017Delivered persona research, market data reports, and industry news to the Business Development & Strategy team. Used Google Analytics to monitor web page data and see the number of new and returning visits, visitor demographics and site engagement. Wote and posted blog content to LinkedIn and Facebook
Nathan Booth Skills
Nathan Booth Education Details
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Metropolitan State University Of DenverMarketing -
GreenfigMarketing
Frequently Asked Questions about Nathan Booth
What company does Nathan Booth work for?
Nathan Booth works for Alphasense
What is Nathan Booth's role at the current company?
Nathan Booth's current role is Marketing Operations Manager at AlphaSense.
What is Nathan Booth's email address?
Nathan Booth's email address is nb****@****nse.com
What is Nathan Booth's direct phone number?
Nathan Booth's direct phone number is (650) 763*****
What schools did Nathan Booth attend?
Nathan Booth attended Metropolitan State University Of Denver, Greenfig.
What skills is Nathan Booth known for?
Nathan Booth has skills like Service Delivery Management, Customer Service, Service Recovery, Leadership, Public Speaking, Microsoft Excel, Microsoft Word, Powerpoint, Research, Project Management, Organizational Leadership, Professional Responsibility.
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