“It's a Bond, Not a Brand!”AUTHENT!C8 Collective & Apparel is proudly Nova Scotian, with a promise to instill positive change through enlightening journalism, alongside eco-friendly apparel. Pronounced as "authenticate", the exclamation point within our capitalized lettering emphasizes the importance of self-expression, and the number "8" symbolizes the infinitely small odds of you being you. On November 15th, 2022, during my freshman year at Acadia University, I brought this creation to life. Ever since then, we've been able to inspire others, and leave a positive impact on the lives of those who find us. Our debut collection titled "Growth!" has established a deeply rooted purpose, designed to guide others toward being on the right path. What's next? You can expect something truly... "Authentic!"