Software Developer
Current"Gravy is the only location based behavioral analytics and marketing segmentation provider unlocking the true interests and affinities of your own customers based on their verified attendance to local events and activities. We are the definitive marketing source for knowing how your customers live their daily lives: Where they’ve been; Where they are; Where they will be. Utilizing Gravy GOLD, the company’s proprietary local insights and context platform, Gravy applies its dynamic knowledge of the definitive local events and activities your customers attend while mobile, to verify their interests and uncover what they do and why they do it, in addition to where they go and when. Gravy gives marketers complete location based customer knowledge, TruLife™ psychographic segmentation, precise competitive visit insights, conclusive advertising attribution and the ability to predict and act on where customers will go in the future—all to increase loyalty and share of wallet, in a privacy-friendly manner.