Currently open to consulting or the right full-time opportunity.Strategic leader with 14+ years of experience in Marketing, Product, and Sales, driving growth by developing strategic commercial plans, leading go-to-market execution, and fostering team enablement. Passionate about supporting purpose-driven businesses and creating impactful brand strategies that deliver measurable results.Core Strengths & Expertise • Integrated Marketing • Product Innovation • Go-to-Market (GTM) Strategy • Market Expansion • Strategic Marketing • Product Lifecycle Management (PLM) • Product Portfolio Management • Stage-Gate Product Development • Revenue Growth • Cross-Functional Team Leadership • Campaign Management • Competitive Market Analysis • Commercial Strategy • Brand PositioningMarketing Channels & Digital Experience • Omnichannel Marketing • Digital Marketing • Strategic Campaign Management • E-commerce Strategy • CRM Systems • Content Development • Social Media Campaigns • Email Marketing • Event Marketing • SEO/SEM • Paid Media • Affiliate Marketing • Retargeting • Visual & Written Content DevelopmentTechnology & Tools • Salesforce Certified • Google Analytics Certified • Adobe Marketo Engage Certified • Sprout Social • Adobe Creative Cloud • CRM Platforms (Salesforce, SAP CRM, Microsoft Dynamics) • Marketing Automation Tools • Marketing Analytics Tools (Google Analytics, PowerBI) • E-commerce Platforms • Digital Campaign Management • Data-Driven MarketingLeadership & Collaboration • Cross-Functional Leadership • Creative Team Management • Agency Management • Vendor Partnerships • Stakeholder Communication • Talent Development • Strategic Partnerships • Team Enablement • Public Speaking • Conference PresentationsIndustry-Specific Experience • Consumer Brands • B2B Marketing • International Sales • Consumer Packaged Goods (CPG) Supply Chain • Beverage Production • Cycling Industry • Sporting Goods Industry • Outdoor Recreation IndustryGeneral Business & Commercial Experience • Sales Pipeline Generation • Revenue Growth Strategies • Market Share Capture • P&L Management • Budget Management • KPI Measurement • Forecasting and Reporting • Data-Driven Decision Making • Strategic Business Development • Competitive Analysis • Customer Engagement
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Category Marketing LeaderPentairMinneapolis, Mn, Us -
Growth Strategist, FounderHolloway Path Jul 2024 - PresentWe are a specialized strategy consulting business that focuses on connecting the go-to-market team. Core project experience includes:- Brand Strategy Development- Integrated Campaign Planning- Product Portfolio Growth- Lead Management- CRM Optimization- Digital Marketing Execution- Email Marketing- Social Media StrategyPlatform expertise in Salesforce (all clouds), Adobe, 6sense, Google, and more. Expertise in manufacturing, retail, and CPG verticals selling in B2B and B2B2C environments.Learn more at hollowaypath.com. -
Director Of Marketing And ProductRahrbsg Jul 2022 - Jul 2024Shakopee, Mn, Us• Drove digital transformation, Implementing demand generation and lead management which generated $7.6M in pipeline with 34% win rate in under 7 months. • Established Product Portfolio Management team responsible for new opportunity identification and commercialization - cutting go-to-market timelines by over 6 months and leading to revenue results 10x over initial forecasts.• Marketing Technology owner that managed several complex systems implementations - from contract negotiation to team training and rollout, partnering with internal and external stakeholders to ensure quick return on investment. • Developed marketing programs to support all Rahr Corp businesses - including all owned brands and a portfolio of global suppliers. • Managed and developed a team of in-house strategy and creative teams and external agencies - across all channels including comms, digital, social, events, partnerships, and more. -
Product Marketing ManagerRahrbsg Dec 2021 - Jul 2022Shakopee, Mn, Us• Drove a 35% engagement increase and 30% of sales through targeted digital strategies.• Launched multiple products, including a high-revenue core product line, by leveraging consumer data, competitor research, and sales trends.• Built a strategic product portfolio roadmap, streamlining SKUs for sustainable growth.• Aligned teams on strategic goals, reducing second-guessing through the V2MOM framework.
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Brand Business ManagerQuality Bicycle Products Jun 2019 - Dec 2021Bloomington, Mn, Us• Spearheaded a full rebrand, redefining vision, values, and strengths through archetype mapping, customer segmentation, and creating brand guidelines, driving four times revenue growth.• Managed P&L, boosting EBITDA by five percentage points through strategic cost management and optimizing revenue streams.• Directed a cross-functional team, aligning strategy with corporate objectives, resulting in streamlined execution and stronger brand cohesion.• Streamlined the product portfolio using Circana insights and market feedback while building a six-year product roadmap to ensure competitive advantage. -
Global Sales ManagerQuality Bicycle Products Sep 2015 - Jun 2019Bloomington, Mn, Us• Developed a 30+ member sales team, doubling committed retailers through targeted training and enablement.• Secured three times international sales growth by managing key distributor relationships in the Japanese and UK markets with targeted strategies.• Built a B2B incentive program to foster customer loyalty and grow share of wallet - leading to year-over-year +25% growth.• 2018 Sales Manager of the Year.
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Senior Account ManagerQuality Bicycle Products May 2012 - Sep 2015Bloomington, Mn, Us• Territory management for independent bicycle shops through monthly sales travel, phone support, and marketing assistance. • Grew profitable sales and business for 500+ accounts across two territories, totaling $22 million dollars in annual sales. • Mentored peers and new hires to succeed in a sales role at QBP.• 2015 Account Manager of the year. 2015 Key Influencer.
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Wheel And Bike Builder / Demo Events TeamQuality Bicycle Products May 2011 - May 2012Bloomington, Mn, Us
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Sales AssociateThe Ski Hut Aug 2007 - May 2011Sales, Web editing, Purchasing, Events.
Nathan Choma Education Details
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University Of Minnesota DuluthInternational Studies -
School For International TrainingOrganizations And Social Justice
Frequently Asked Questions about Nathan Choma
What company does Nathan Choma work for?
Nathan Choma works for Pentair
What is Nathan Choma's role at the current company?
Nathan Choma's current role is Category Marketing Leader.
What schools did Nathan Choma attend?
Nathan Choma attended University Of Minnesota Duluth, School For International Training.
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