Nathan Downs Email & Phone Number

Wollongong, Nsw, Au

Wollongong Area

I am an independent fractional digital / marketing specialist. My work drives business results through thepower of robust strategy and execution. My goal is to deliver digital performance by helping clientsunderstand their business objectives and use digital to acquire and retain customers. Providing high-levelexpertise in strategic digital marketing execution and communications to build consistently improved business performance.Experienced in developing digital marketing solutions to meet strategic business objectives,budget / P&L management, customer analysis, establishing & executing marketing strategies, branddevelopment and compliance with a focus on improved sales.Highly experienced in all CPA Optimisation, Marketing Automation, Lead Generation, Content Creation& eCommerce Management using Magento, Drupal, WordPress, & WooCommerce. I know what workswith these programs and how they work.Currently working with pure play eCommerce brands and the Australian residential / commercial turf industry.

Nowra, New South Wales, Australia

Stormtech introduced Australia and the world to linear drainage for bathrooms in the early 1990s and has since then provided efficient architectural drainage solutions in stylish stainless steel for showers, bathrooms, thresholds, balconies, paved areas, and pools.On a part-time basis I am responsible for the full marketing functions of Stormtech, encompassing marketing / digital strategy, agency management, tradeshows from industry leading design shows with 6 figure budgets to local store BBQ's, content creation, marketing budget P&L reporting, brand management & wholesale marketing through a network of 900+retailers.

Sydney, New South Wales, Australia

Founded in 2004, Everten was one of the first online kitchenware retailers in Australia and fromhumble beginnings has grown to provide widest range of knives and kitchenware online to service bothcommercial, professional chefs and even the home cook.I started with Everten when the founder was shipping out a tiny warehouse in Sydney -and it has grown into Australia's leading online kitchenware site under the Penn family. Something I amincredibly proud to be a part of for so long.Tasked with management of the Everten's Groups Digital Media spends, I directly managed the DigitalStrategy, SEM & Social campaigns for the group (Everten.com.au - Kitchenware.com.au -BuyMyThings.com.au - Agiftworthgiving.com.au) With multi-million dollar plus digital media spends themain focus was to keep CPA in line with overall business growth forecasts.

New South Wales, Australia

Lawn Solutions Australia is Australia’s largest network of turf specialists offering consolidation and consistency for its national network of turf production, product and research facilities. They have the best grasses for today and they’re working on the best grasses for the future.My role at LSA was primarily to develop the in-house digital capabilities of the team to reduce the reliance on outsourced agencies. - Tasked with formulating an in-house team to replace 2 digital agencies- Digital strategist for groups umbrella brand and 8 sub brands- Strong focus on social media as main traffic driver to the groups website engaging with 2.5 million people each month- Digital mentor to individual grower network Australia wide (consisting of 49 farms) I still work with some individual LSA growers as a digital consultant managing the PPC, SEO and Social platforms

Modular Walls have supplied tens of thousands of walls all over Australia, New Zealand, USA and Europe, proving to be an integral asset to Trade, Commercial and Civil partners.I was employed on a maternity cover contract and appointed to improve the perceived value of the groups brands to both the trade & commercial markets. We increased trade orders by 40% and commercial orders doubled in number & value during my employment, I was tasked with;- Working with Owners & Directors to position the company for investor sale within 3 / 5 years;- Rebranding & positioning of core brand,- Development of trade & residential sales with a large franchise network of fencers,- Developed a strong commercial supplier agreement strategy with national powerhouses,- Full management of digital marketing strategy

Sydney, New South Wales, Australia

Amber provides hard flooring advice, service and solutions to customers, with the core business being in floor tiles, wall tiles, natural stone, pavers, retaining walls and artificial grass. With close to 40 years experience, Amber has been able to establish a strong marketing presence, with successful Franchisees in NSW, ACT and QLD.A maternity cover contract, Amber Tiles are the perfect example of a brand in the brand graveyard, they are called Amber Tiles but no one knew they sell tiles, did you? – The brand needed a dramatic jolt in every aspect, working with the Marketing Director & some excellent agencies we undertook a huge rebrand, I was tasked with;- Repositioning & marketing strategy development with a budget of $3 million,- Trade marketing strategy development & implementation,- All franchise store rebranding management,- TVC & radio adverts production ,- Catalogue communication & targeted design,- Worked closely with Digital Marketing Manager to re-launch website, app and visualiser.

Cheltenham, England, United Kingdom

ProCook's eCommerce division was growing at an enormous pace, my role transitioned from a traditional Marketing Manager role with a remit of overseeing the eCommerce division to a Digital Marketing Specialist role, with focus on PPC, SEO, EDM, Affiliate Marketing & Comparison Networks.ProCook was one of the best companies I have ever worked at, however my wife and I decided to move back to Australia to settle and raise a family, I have continued my Digital Marketing consultancy work from Australia to this day.

Cheltenham, England, United Kingdom

ProCook is the UK’s fastest growing quality cookware brand. They design beautiful, high spec cookware, kitchen knives, tableware and kitchen accessories, saving customers up to 50% compared to other leading brands. Taking great pride in going the extra mile to ensure our exclusive products are second to none.A true multichannel retailer currently trading via 50 stores across the UK, a hugely successful eCommerce site, and a rapidly growing international marketplaces division. The company continues to grow and improve thanks to a dedicated, loyal and happy team of staff.- Helped develop a Multi-Channel Marketing Plan encompassing retail bricks & mortar stores, ecommerce, & direct marketing channels,- A direct report with complete development control of eCommerce department, including design, UX functionality, warehousing, logistics, content & call centre staff,- Direct management of online marketing including SEM, SEO, Affiliates, Amazon, eBay, Comparison Networks, social, eDMs & feedback apps,- Management of design teams implementing merchandising strategies across all retail stores,- Developed new brand positioning and helped manage its rollout,- Management, reporting & design of bi monthly 32 / 64 page catalogue sent to over 1 million households,- Designed & managed national off-the-page adverts to increase direct marketing database