Chief Marketing Officer
CurrentResponsible for three million dollar marketing budget which includes the marketing budget for eight dealerships (with five departments in each dealership) in two states; Nebraska and Missouri. Responsible for the overall brand, marketing, marketing budget, media buying, advertising, messaging, all aspects of digital marketing and vendor relations for Anderson Auto Group. Responsible for an annual marketing plan including execution of a brand strategy and budget management to key performance metrics.Responsible as a member of the leadership team at Anderson Auto Group for the overall strategy and success of business operations. Responsible for internal communication of Anderson Auto Groups core values, core function, brand and business strategies.Responsible for recruitment messaging and communications relative to achieving desired staffing levels.