Nathan Lee Email & Phone Number

I lead a marketing team that doubled attributable revenue last year and is on track to exceed annual goals again. I focus on building the right analytics and reporting infrastructure, marketing technology stack, marketing team, and interdepartmental relationships to make revenue goals easier to achieve. - Lead full marketing team of four direct reports (content, events, digital, inside sales) plus contractors and vendors. - Achieved 29% increase in YoY marketing-sourced revenue. - Integrated two company acquisitions with branding, website, and lead generation procedures. - Building e-commerce capabilities for software product. - Delivered 200%+ increase of expected ROI through effectively building the Digital Marketing Team from scratch and guiding the strategy of email, social, SEM, SEO, and webinars. - Increased paid social campaign conversion rate 44% YoY while decreasing CPA by 51%. - Increased software MQLs by 40% YoY. - Onboarded HubSpot marketing automation and collaborated with Sales leadership to design new lead handoff procedures and lead tracking capabilities.

I was responsible for all email marketing (Eloqua) and digital events, including strategy, execution, and reporting. I managed a team of campaign specialists to produce 500+ emails per year. - Designed new reporting dashboards to help leadership make more informed decisions - Doubled email leads in 2020 YoY

Atlanta, Ga

I research and implement marketing technology to support lead and sales growth initiatives. This includes marketing automation (Marketo and HubSpot), content management systems, paid/organic search campaigns, paid/organic social media, and webcast platforms. I work closely with our content and branding teams to create a seamless digital experience for current and potential clients.

Atlanta, Ga

I was responsible for the design and production of all marketing material and for the expansion of our online marketing presence. I generated over 7,500 sales leads in 2015 and helped make the team the #1 RE/MAX team in Atlanta by sales volume for 3 years running. I pushed the company to expand to new geographic areas and found ways to drastically reduce our cost per lead.

I recruited volunteers and raised funds through speaking engagements, print ad design, grant writing, and social media outreach. I raised over $100,000 in prestigious grants and worked closesly with the local NBC affiliate to secure consistent on-air coverage. I wrote nominations that lead to being named 'Birmingham's Best Nonprofit' by the Birmingham Business Alliance and '2011 Alabama Bigs of the Year' by the BBBS of Alabama board.

I coordinated and implemented marketing communication projects that included public relations, special events management, advertising, and creating brand awareness.

I worked closely with the Office of Undergraduate Admissions in the recruitment of students. I conducted campus tours for prospective students and answered their questions through continued contact.

Master Of Business Administration - Mba

Bachelor’S Degree, Marketing