Nathan Hess Email & Phone Number

United States

In this role I am growing the experimentation practice and working to help our teams to be more data enabled in their product decisions.

Dallas-Fort Worth Metroplex

I am directly responsible for the development, implementation & communication of the experimentation strategy and roadmap. With a data-driven approach, I create detailed action plans and lead the successful implementation of those plans.

Dallas/Fort Worth Area

• Manage budget across multiple display and search networks• Implement and manage paid placements across Google, Bing, and other platforms.• Used MS Excel to distill complex data sets into actionable insights resulting in substantial and sustainable contributions to the bottom line.• Leveraged Google Analytics in combination with internal business data to increase campaign efficiency.• Set up conversion tracking in Google Ads, MS Ads (Bing), MGID, Plugrush and other paid platforms.• Conducted multivariate testing resulting in optimized return from creative assists.• Managed push notification marketing strategies that more than doubled sales. • Increase first month ROAS by 200%.• Decreased length of time from initial ad spend to 100% ROAS from 18 month to 7 months.• Defined KPI's, set up tracking and generated ROI reports.• Designed, tracked and optimized new lead acquisition funnels and post-lead-acquisition purchase funnels.

Alexandria, Virginia

Manage adwords accounts (Google and Bing)Set up tracking of KPI's and generate ROI reports.Design and track customer acquisition funnel.Optimize landing pages for maximum conversions.Launch and manage new digital campaigns.Identify B2B customer trends.

Richmond, Virginia Area

As the Digital Marketing Manager I championed and enhanced the online customer experience by working to improve the effectiveness of Evergreen Enterprises' websites and online marketing across all channels. As I worked with several E-Commerce team members, I developed and coordinated ongoing and future marketing initiatives, seeing them through to execution and constantly working to improve effectiveness.Key Accomplishments:• Managed a complete rebranding (including research, customer profile development, logo/style guide development) for a b2c eCommerce site that resulted in a significant increase in conversion rates.• Contributed to b2c efforts that saw 50% top line and 50% bottom line year over year growth, from 2014 to 2015.• Leveraged social platforms (Facebook, Pinterest) to engage new and existing customers.• Projected Managed the development of two fully responsive Magento eCommerce Sites that feature over 15,000 products.• Used Adobe Creative Suite to design site graphics and promotional materials.• Used Google Analytics to monitor and improve the website user experience (XI/UI).• Built and monitored the consumer purchase funnel to maximize conversion rates.• Optimized shopping cart and checkout pages to maximize conversion rates.• Coordinated email marketing initiatives.• Coordinated paid search marketing initiatives.• Optimized pricing and shipping best practices for maximum bottom line impact.

Richmond, Virginia Area

Designed the syllabus.Composed all lecture content and built presentations.Worked with students to help them understand qualitative and qualitative research techniques and how to condense down data into actionable insights.

Richmond, Virginia Area

• Conducted digital research across Twitter, Pinterest, Facebook, YouTube, Foursquare, Forums, and Blogs.• Developed multi-platform engagement strategies.• Conducted digital brand audits.• Conducted multi-platform competitive analysis.

Sound Of Music Studios

• Developed strategies to Increase Facebook “likes” and engagement.• Uncovered tangential interests of potential clients, which helped make more engaging posts.• Identified key performance indicators to measure community engagement and referral rates to Sound of Music’s web page.

Greater Atlanta Area

• Conducted on the street interviews for Children’s Healthcare of Atlanta.• Used Neilson data to produce individual market reports for 70 Moe’s Southwest Grill locations that contributed to the success of a new business pitch.• Set-up automated weekly analytic reporting (google analytics) to track the effectiveness of print campaigns for Shaw Floors.

I worked organizing Magazine33's advertising sales effort. I also helped explore and define the magazine's target audience.

Ms, Communication Strategy

Activities and Societies: consumer reports, syndicated data, media, qualitative research, quantitative research, digital strategy.

Bachelors Of Business Administration, Marketing

Activities and Societies: Founder and President of Project Sound ( A Student Organization) • Developed a successful solicitation program.

Engineering Tech-Prep (Highschool + Certificate), Manufacturing Engineering

The Manufacturing Engineering Tech prep program at JVS is a high school college tech-prep program designed to help students succeed.