Two Rivers Marketing is one of the nation's leading full-service B2B agencies. We work with best-in-class brands in the industrial, construction, transportation, energy, financial, and agricultural segments to passionately market their products and services to their target audiences.Leading a team of talented marketing professionals that strive to provide our clients with unparalleled strategies to meet their unique challenges is a great way to spend my time. My primary role is to lead one of our five business groups ensuring the team is translating our clients' business objectives into effective marketing strategies that drive demand and develop market opportunities. Collaborating with both national and international clients affords our team opportunities to continually develop our audience insights while driving us towards strategy refinements that can be leveraged effectively on a global scale.

Led a talented team of public relations professionals serving eight international client accounts in industries including infrastructure, manufacturing, engineering, agriculture and finance. My drive to contribute broadly to the success of the agency afforded me opportunities to advance the agency's content strategy discipline, develop internal stakeholder advocacy and communications strategies, and champion cross-discipline professional development efforts.

Serving as a mentor to tomorrow's marketing and communications professionals is a uniquely rewarding aspect of my career. As a lecturer with the Greenlee School of Journalism and Communication I leveraged my professional experiences and insights to provide instruction at the undergraduate level in a variety of courses including account management, campaign development and writing.

Led a team of marketing and public relations professionals to support the college's recruitment, development, and community engagement goals. Oversaw market research, brand development, and implementation of annual marketing plans for internal clients.

Led team of writers and designers responsible for the implementation of a digital-first strategy and reimagination of the University's brand identity. Served as project manager and internal champion for the adoption of a CMS platform and development of a new website. Led interdisciplinary team of campus stakeholders to refine workflow management and project planning resulting in annual cost savings of $15,000.

Oversaw the creation of marketing tactics for all the University's communication including admissions, alumni, development, programs, athletics and Heidelberg's monthly magazine.

Developed written and visual content for a variety of marketing tactics and communication channels targeted at current and prospective students. Collaborated with leadership of the marketing department and the University's agency partner to launch a new brand strategy and new student recruitment campaign. Coordinated event staffing, activities and displays for new student orientations and special events.

Developed content for internal and external communications. Collaborated with internal departments to facilitate PR and media relations efforts.

Assisted with the development of communications tactics for a variety of client's brownfield and green development projects.

Produced, managed and directed corporate health and safety communications. Compiled, analyzed and evaluated safety data to identify trends used to develop training initiatives and strategies. Developed and directed employee training program. Created content for internal and external communications. Supervised and led compliance programs.