Nathan Jaeckels Email & Phone Number

Franklin, Wisconsin, United States

-Oversaw the management of 40+ corporate partnership accounts to ensure that deadlines and deliverables are fulfilled in a timely, successful, and cost-effective manner-Led activation meetings with key stakeholders to clarify objectives of service agreements and prepare customized action plans and programs -Handled all facets of vendor relations, including procurement of quotes, artwork, installation, and invoicing for various signage, banners, and giveaways-Facilitated the creative process of designing signature promotions, in-game activities, signage mockups, filming commercial shoots, drafting public address announcements, and staging presenting partner games-Maintained department finances, including partner budgets, operating expenditures, and working with accounts receivables to properly invoice partners for marketing services-Developed executive summaries for partner accounts to present proof of performance, highlight program achievements, and feature growth opportunities-Collaborated with internal team members from ticketing, operations, production, and marketing departments to manage every partner need and their respective elements-Staffed game day operations at Milkmen baseball games, Wave soccer matches, and Hill Has Eyes haunted attraction to ensure execution of partner assets, while simultaneously providing premium customer service-Coordinated planning efforts for company events, including partner networking series, team post-game parties, and season ticket holder kickoff party-Assisted with the scheduling and management of interns across the company’s professional sport franchises-Delivered quality and impactful service, resulting in an 89 percent renewal investment rate

-Developed and activated Brewers Authentics programs, leading the marketing efforts and revenue generation for memorabilia and promotions specific to holidays, theme nights, and hot market demand-Strategized all facets of game-used business to achieve record-setting sales numbers in three of previous four years (2018, 2019, 2021); increased revenue 155% over five year management period-Coordinated Retail presence and positioning for largest Club events, such as the Brewers On Deck fan fest, Clubhouse Sale, Spring Training store remodel, and unveiling of the team rebrand of logos and uniforms-Created content and copy for print, stadium, and digital advertising, including Twitter and Instagram accounts for Brewers Retail; which resulted in expanded outreach and increased store traffic-Elevated customer relations with strategic communication, authentic attentiveness, and fulfillment of orders -Analyzed reports to evaluate consumer spending patterns; accurately forecasted and exceeded sales goals-Collaborated with MLB teams in meetings to share best practices and enhance league partnerships-Enacted safety measures during pandemic to protect staff and fans; sustained high service standards-Trained sales associates to maximize productivity, boost program knowledge, and target daily sales goals-Managed the annual budget for cost of goods sold, which ensured Authentics program was profitable

-Managed the marketing, merchandising, and sales of the Brewers Timeless Ticket; resulted in $1M revenue for the limited-edition ticket package, offered fans exclusive opportunity for best seat to game of choice-Integrated Authentics memorabilia sales into tracking database, which enhanced the efficiency of custom reporting, increased accuracy of on-hand inventory, and reduced store replenishment times-Launched and maintained online auction listings to generate revenue and extend reach to targeted audiences -Facilitated internal merchandise requests and wrote purchase orders for employee apparel and uniforms

Greater Milwaukee Area

-Assisted with the planning, preparation, and implementation of team store promotions and giveaways-Regulated the reporting for the annual Major League Baseball Retail Marketing Investment Fund-Executed creative briefs, ensured that print and digital assets were delivered within deadlines-Created the official Twitter account for Brewers Retail and Authentics; developed and managed all content

-Merchandised Brewers Authentics Kiosk with appealing displays to attract new and returning shoppers-Educated fan base on unique nature of game-used memorabilia and MLB’s Authentication Program-Handled cash and credit sales; worked tirelessly to create a passionate and positive shopping atmosphere

-Planned and implemented programming events each month to foster a fun and inclusive community-Served as a mentor to new staff, allowing them to adjust to the position and better assist their residents-Enforced university and residence life policies, which created a safe and healthy environment for students-Developed information boards to highlight important personal growth topics for residents and guests

Member since September, 2009; became Secretary in September, 2011; became President in May, 2012. Responsibilities included recording minutes during club and officer meetings, as well as planning guest speakers and events for the Sport Management Association.

-Assisted in developing framework for symposium timeline, budget, preparations, and execution-Secured panelists and keynote speakers, including Brewers president and former Ohio St. athletic director-Procured symposium’s presenting sponsor and other partners, which covered event operational costs

-Coordinated Stritch Athletics’ Midnight Mania pep rally, comprising of the marketing plan, procurement of sponsorships and prizes, activity and game development, script construction, and event operations-Planned and implemented game-day promotions and fan engagement at on-campus athletic events-Designed and ordered tickets for home Stritch Athletic events; managed ticket and concessions booth

-Created excitement for the Student Night ticket packages on college campuses throughout the Greater Milwaukee Area with Brewers viewing parties, prize drawings, and informational booths-Researched promotions and trends across MLB and other leagues for potential implementation-Facilitated in-game ticketed promotions; ensured guests received their giveaways in a prompt manner-Operated promotional areas at local community events, such as Summerfest, State Fair, and Kids Fest