I'm a member of the team at Measured building their media optimization platform using the industry's new standard of experiment-driven incrementality measurement. Incrementality allows brands to understand the true contribution of every marketing dollar they spend. I'm building incrementality models, attribution models, and MMMs with leaders of the industry.

I'm advising teams at System1 and pursuing R&D projects in data science.

I'm building a team and leading development for OpenMail's optimization strategies including those related to keyword optimization, revenue forecasting, inventory management and algorithmic testing methods.Let me know if you are a data scientist and are interested in our problems. We are hiring!

Led mathematical and architectural development of TV and multi-channel attribution methodologies. I also traveled with our sales team supporting them in all technical areas of sales pitches, worked with the customer service team to answers to our clients' deep technical questions, and assisted on the mathematical aspects of RFIs/RFPs.

Lead engineer and core model developer of TV attribution methodology, which was later patented. My role expanded into the development of Convertro's first regression-based multi-channel attribution and technical sales support.

Developed standardized mathematical marketing models with cloud-based regression for optimizing marketing investment of the world's largest companies. This included mathematical implementations of marketing mix models (MMM), optimization of marketing spend, automated modeling and big data engineering.

Implementing models for search engine marketing optimization strategies using Matlab and Java.Lead Software and Algorithms Engineer, November 2005 * October 2010, Business.com; Responsible for implementation and project management of search engine marketing optimization.Built system to model advertising cost, revenue and bidding performance on search engines including Google, Yahoo! and MSN.Developed system from mathematical prototype to production bidding on hundreds of thousands of keywords daily.Designed and developed diagnostic tests for validation of business optimization strategies.Responsible for understanding and interfacing with custom build client listing yield management system.Designed and built system for automatic management and allocation of thousands of Google AdSense channels across multidimensional traffic segment space.Designed and built multiple systems for budget forecasting, statistical based alerting and reporting for finance, sales and product.Designed and built simulator for Google*s paid listing placement algorithms.Repackaged and deployed optimization systems for DexKnows.com, an online yellow pages company

Core member of software development team building database backed web applications with Java technologies for digital asset management.Programming in Java (J2EE, J2SE) at all levels of system architecture using standard design patterns such as abstract object factories, data access objects (DAOs), adapters and facades.Experience managing and writing complex SQL queries for both MySQL and Oracle databases with the command line tools mysql and sqlplus.Designed DTDs, XML data structures and XSLs for transformation of data to HTML.Experience writing technical specifications and writing code to specification.Duties include managing web application databases, configurations, deployments and troubleshooting client problems. Designing web pages with HTML, JSP, Javascript, custom JSP templates and using Java Beans extensively.Intimate knowledge and understanding of development release and deployment cycle, encouraged the adoption of a bug tracking system and conscientious user of CVS

Played a central role in the development of the world's first patented digital MIDI turntable for real-time video performances.Designed and developed a fully featured MIDI protocol implemented in firmware on a PIC microcontroller.Designed real-time video performance software for Mac OS X and Windows using C++ and Cocoa.Designed user interface for Mac OS X and Windows using Cocoa and Win32.Managed product development lifecycle from design to release and provided technical support to end users, contact for sales and created technical documentation for manufacturers and business partners.

Research at MIT Media Lab in the Interactive Cinema group on a system for the input, intelligent analysis, sharing and synthesis of audiovisual content for professional and amateur musicians using pattern-based improvisational techniques.Work included artificial intelligence implementation and recommendation and designing user interface in Java.Developed system using evolutionary computation, artificial neural network design, music synthesis and music sequencing.Designed system architecture from ground up using Java.

Research at MIT Media Lab in the Explanation Architecture group on an interactive multi-linear television project. Work included building hardware and firmware for the integration of galvanic skin response and pressure data.

I was an intern assisting with build scripts and other command line utilities. LifeFX was building state-of-the-art 3D avatar chat bots. One of these bots was used by Ray Kurzweil to power his personal rock star Avatar named Ramona.