•Oversaw strategic direction for programmatic budgets of over $20 million annually.•Led a team of managers and traders across multiple accounts, providing training and career development guidance.•Evaluated DSPs and performed A/B testing to determine optimal allocation of client funds.

• Coordinated the production of Learning Console content to increase trader proficiency within Amazon DSP.• Maintained advertiser mapping data and updated engagement tracking reporting for Programmatic Solutions Consultants.• Created new Amazon DSP entities, approved advertisers, and QA-ed all North American AV campaigns.

• Oversaw the day-to-day operation of the Managed Service to Self Service (MS2SS) program, transitioning tens of millions of dollars in programmatic ad spend while exceeding revenue, performance, and customer satisfaction goals.• Produced and curated educational content for the Amazon DSP Help Center.• Created and compiled materials for the IX DSP Onboarding guide, which was developed as the primary resource for international training presentations.

• Supervised Adlucent’s programmatic campaign performance, providing training and optimization support to Account Managers.• Handled all end of month billing calculations and net revenue projections.• Interviewed, trained, and mentored new team members.• Provided input on pricing and contract language for new programmatic partnerships.

• Managed all performance-related aspects of Adlucent’s programmatic advertising campaigns, including initial setup, day-to-day delivery, and optimization to exceed client goals.• Provided clients with campaign insights from Google Analytics, DV360, and DCM.• Worked with product leads to define and develop new technologies for reporting and data warehousing.

• Performed site health analysis to detect and examine anomalies in site traffic, conversion, revenue, and numerous other metrics.• Developed A/B test tracking and analysis to provide data-driven answers to business questions.• Provided ad-hoc analytic support to product management teams within Discovery, Purchase, and Loyalty.• Ensured that tracking was implemented correctly by device type across all areas of the site.

• Managed Sojern’s highest-revenue Property Solutions campaigns, utilizing data and in-depth knowledge of targeting tactics to consistently outperform campaign goals.• Handled all optimization requests for campaigns within the Tourism vertical.• Oversaw the proper functioning of Sojern's Automated Campaign Management (ACM) system across all eligible Tourism campaigns.• Provided troubleshooting support for all campaign-related issues.• Received advanced DoubleClick Bid Manager individual certification (ID: 13066299)• Drove over $1 million in incremental ad spend through excellent campaign performance.

• Successfully managed online advertising campaigns with cumulative ad spend of over $3 million.• Optimized campaign setups, targeting, and bid strategies to increase performance and net revenue, leading to numerous renewals, up-sells, and greater overall profitability.• Assisted with the qualifying, error checking, and evaluation of logic for our Automated Campaign Management (ACM) system.• Provided troubleshooting and problem solving support for Campaign Coordinators and Account Managers, particularly with higher-complexity campaign issues.• Interviewed candidates for the Campaign Coordinator role.• Tested campaign management volume limits and best practices as the first member of the US Campaign Specialist team.

• Worked closely with Account Managers to set up and troubleshoot online advertising campaigns within DoubleClick Bid Manager (DBM).• Edited and uploaded 3rd party performance report data to flow into Tableau.• Provided training on all aspects of campaign setup for members of the Campaign Coordinator and Task Queue Specialist teams.• Successfully managed 15-20 campaigns at any given time with increasing levels of ad spend and complexity.• Created a Salesforce view used by management to oversee the team's task queue workload.• Interviewed candidates for the Campaign Coordinator role.• Provided leadership and role development planning for the Task Queue Specialist team.