Nathan Lay Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Melbourne, Victoria, Australia

. Supported impactful digital marketing campaigns for high profile, large-scale accounts in driving measurable results and enhancing brand visibility across competitive markets.. Effectively managed campaign budgets, optimising allocation to maximise ROI while ensuring campaigns remained within budget constraints.. Assisted in training a new team member in being proficient in Google Ads and Search Ads 360, providing hands-on guidance to ensure they gained a solid understanding of both platforms.. Utilised analytics and reporting to provide clients with clear insights into the impact of their campaigns, enabling informed decision-making.. Worked across channels such as Google Ads, SA 360, Yahoo DSP, TikTok & Meta platforms. Consistently communicated with clients through email, Teams and regular WIPs meetings, ensuring clear, timely updates and alignment on project goals and expectations.. Recommended and restructured SEM account, which led to an increase in sales of 125%, decrease in CPA of 62% and CTR increasing by 13%. Restructured Performance max campaigns to follow best practices to utilise machine learning capabilities led to an increase in sales of 48%, CPA reduced by 72%, CTR increased by 118% and CPC reduced by 22%.

Australia

. Took ownership of search engine marketing (SEM) campaigns for a diverse portfolio of clients, ensuring the successful execution of campaigns across various industries.. Conducted in-depth keyword research, reporting, and analysis , optimising campaigns for profitability. Managed Google Ad Spend of 15k p/m with a ROAS~ 24x. Within 30 Days of taking over a client's account: increased conversions ~ 161%, Revenue Increased ~ 142%, ROAS Increased ~ 166%. Received x2 5-Star Reviews & special mentions from clients . Played a key role in the development of pay-per-click (PPC) advertising strategies, collaborating with cross-functional teams to align campaign goals with client objectives and market trends.. Effectively managed campaign budgets, optimising allocation to maximise ROI while ensuring campaigns remained within budget constraints.. Collaborated closely with a multidisciplinary team of designers, developers, and content creators to ensure cohesive and effective digital marketing strategies for clients.. Utilised analytics and reporting to provide clients with clear insights into the impact of their campaigns, enabling informed decision-making.. Crafted and fine-tuned compelling ad copy & ads to captivate the intended audience's interest and enhance campaign effectiveness.. Conducted training sessions for new specialists as well as new/existing account managers on the fundamentals of Paid Search as well as Optmyzr PPC management platform.. Worked in close collaboration with a diverse team of designers, developers, and content creators to guarantee the seamless implementation of digital marketing strategies for our clients. Trained SEM Specialists On Using Google Ads Editor & Performance Max Editor

Australia

. Worked with clients to improve and manage their Google ads. Managed Google ad spend of 33k p/m with ROAs ~ 6x. Dropped CPL down by 62% for lead generation client. Managed bids &budgets to maximise ROI and minimise costs in line with client objectives. Attended client meetings and provided detailed data-driven insights through a range of marketing tools to demonstrate the campaigns impact to clients. Completed & presented to clients of competitor analysis to identify industry trends, user experience, gap identification, risk mitigation etc. In this way we not only educate the client of next steps, but also allows us to adapt and gain competitor advantage

Melbourne, Victoria, Australia

. Writing SEO optimised Blogs for Marketing Eye and Robotic Marketer. Proof-reading Blogs and editing. Learnt and taught other interns how to use seamless.ai. Training and assisting interns newer to myself. Wrote EDM script for an international client. Social media engagements with clients. Wrote Twitter posts for Marketing Eye and Robotic Marketer. Drafted Social Media Calendars for clients (International and in Aus.). Competitor Analysis for clients. Instagram Insights for Clients. Participated in engaging and reaching out to CEO's and Director's to sponsor international client's fundraiser. Researched and identified different LinkedIn group recommendations for clients. Scheduled posts for Marketing Eye and Robotic Marketer through Hootsuite. Created a media kit/press kit for client's magazine issue. Copywriting for client's website. Created a flyer for an international client. Wrote up marketing strategies for international client

. Team Leader/ Heavy Pallets Worker. Working at a fast-paced speed effectively and efficiently . Ability to step up to work as team leader on nights, lead and delegate tasks to get everything required done efficiently.. Assisting other team members with finishing their required task

Melbourne, Victoria, Australia

. Managed and planned event nights alongside managing partners.. Assigned to maintain photo booths during events. Understanding the importance of customer service and catering to their preferences the best way possible. Responsibility of being in charge of event nights and required to make ever-changing decisions depending on event venue and blueprint

Bachelor Of Business, Marketing

Diploma, Music Production

Advanced Diploma, Marketing

Diploma, Marketing

Certificate Iv, Marketing

Victorian Certificate Of Education