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๐ฅ ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐๐ฒ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ | ๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ ๐๐๐ฟ๐ | ๐๐ฎ๐๐ ๐๐ฒ๐ฎ๐ฟ๐ป๐ฒ๐ฟ | ๐๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ ๐ฅIโm a results-driven marketing leader relentlessly driven to accelerate growth, transform teams, and create value. I offer a unique blend of marketing and operations expertise, with a track record of consistently delivering impressive results. Diving deep into customer research and testing various messages to maximize their impact on target audiences invigorates me. With a natural talent for learning and taking on new challenges, I've relied on hands-on learning and a passion for reading to master new subjects, including teaching myself marketing by reading 100+ books within 18 months.๐ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐ ๐โข Transformed average and failing teams into high-performing units delivering solid resultsโข Implemented repeatable and scalable processes to maximize efficiency and accelerate outputโข Catapulted growth through deep customer understanding, testing, and iterative feedback๐ผ ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ผโข CRI Genetics: Customer Service/Ops โก Marketing Manager โก CMOโข Instacart: Delivery Driver/Shopper โก Shift Lead โก Site Lead ๐ก ๐จ๐ป๐ถ๐พ๐๐ฒ ๐ค๐๐ฎ๐น๐ถ๐๐ถ๐ฒ๐ ๐กโข Self-motivated and requiring minimal supervisionโข Extremely open to feedback with a growth mindsetโข Positivity and ability to uplift others for collaborative successโข Operations background driving cross-functional team efficiency๐ฌ ๐๐ผ๐น๐น๐ฒ๐ฎ๐ด๐๐ฒ๐ ๐ฆ๐ฎ๐ ๐ฌMy last CEO appreciated my focus on getting things done, regardless of whether they were within my designated role. I collaborate with others, hire contractors, or tackle tasks myselfโwhatever it takes to achieve objectives quickly and efficiently.๐ ๐๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ถ๐ฒ๐ ๐I'm eager to connect with recruiters and professionals in the marketing and operations fields. If my background and skills resonate with you, don't hesitate to reach out! I'm always excited to discuss new opportunities and expand my network. ScribeN8@gmail.com | 818-313-5415
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Growth ConsultantNatedoesadsLos Angeles, Ca, Us
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Head Of Growth MarketingImpact Theory Sep 2023 - PresentLos Angeles, UsKey Responsibilitiesโฆ Develop and execute a comprehensive growth marketing strategy that focuses oncustomer acquisition, maximizes lifetime value, and aligns with the company'smission and values.โฆ Manage and optimize direct response marketing campaigns across multiple channelsand platforms using data-driven insights and best practices.โฆ Define and monitor key performance indicators (KPIs) for customer acquisition, suchas cost per acquisition (CPA), conversion rate, lifetime value (LTV), and churn rate,regularly reporting to senior management.โฆ Funnel optimization and landing page building, as well as working with HubSpot CRMsystems.โฆ Conduct market research, competitive analysis, and customer segmentation toidentify target audiences and optimize messaging, creative, and offers. -
CmoCri Genetics May 2019 - May 2023Santa Monica, Ca, UsIn just 12 months, I was promoted twice and took over marketing operations, including marketing team development, performance management, and go-to-market (GTM) development. I successfully drove cross-departmental collaboration, resulting in:โฆ 2x sales growth in 12 months by launching and scaling social and native paid ad platforms and dramatically expanding sales via new ads, funnels, and offers.โฆ 58% increase in cart conversion rate and 12% improvement in average order value (AOV) through split-testing and checkout optimization.โฆ Over 2x growth in annual subscription for 3 consecutive years, leading to a 10x increase in active subscribers and substantial revenue growth by refining subscription offerings.โฆ Ensuring 100% compliance with legal framework and brand guidelines through comprehensive marketing messaging audits.โฆ Growing the team to 12 members at peak, using strategic recruiting, hiring, training, and performance reviews to elevate engagement and productivity. -
Marketing ManagerCri Genetics Sep 2018 - May 2019Santa Monica, Ca, UsI maximized results through cutting-edge digital marketing strategies, website and funnel optimization, marketing automation, and multi-platform paid media. Leading cross-functional teams, I elevated ROI for all marketing initiatives, executed SEO strategy, tracked performance, and deployed the latest marketing trends, best practices, and tools:โฆ 2x growth in 12 months and sales expansion from 6 to 7 figures by increasing team velocity through processes driving repeatable incremental results.โฆ Implementation of a conversion rate optimization (CRO) process, resulting in over 1k split tests in the next 4 years and constant improvement in conversion rate, average order value (AOV), and lifetime value (LTV).โฆ Transition and consolidation of marketing data into HubSpot CRM for marketing automation and real-time reporting on top KPIs.โฆ Expedited project velocity with the same resources and budget by building and standardizing processes for top tasks, ensuring repeatability and accuracy of work.โฆ Leveraged a deep understanding of customers, market, and competitors to implement methodologies and refine marketing messages, augmenting lead generation and conversion.
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Customer Service & Operations ManagerCri Genetics Mar 2018 - Aug 2018Santa Monica, Ca, UsI completely revamped the customer service department by developing and implementing customer service strategies, tracking key performance indicators (KPIs), initiating effective systems for collecting and responding to customer feedback, and reporting to senior management on customer service performance, challenges, and improvement opportunities:โฆ Turned around poor CSAT and SLAs to 5-star customer ratings by identifying and resolving key customer issues through collaboration with Operations, Science, and Development departments.โฆ Took over warehouse and DNA lab vendor management and implemented all SLAs in original contracts.โฆ Created SOPs and documentation to standardize customer service responses and lift CSAT scores.
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Site LeadInstacart Feb 2015 - Mar 2018San Francisco, Ca, UsI was promoted twice for my outstanding performance in recruiting and managing store employees and drivers, delivering accelerated productivity, and building relationships with retailer store management to achieve Instacart goals. I managed 8 stores, 5 shift leads and over 100 employees across the region:โฆ Boosted area output, making it the highest-performing area in the LA region.โฆ Advanced the territory's performance, eventually making it the first region to achieve solid profitability nationwide.
Nathan Lockwood Skills
Frequently Asked Questions about Nathan Lockwood
What company does Nathan Lockwood work for?
Nathan Lockwood works for Natedoesads
What is Nathan Lockwood's role at the current company?
Nathan Lockwood's current role is Growth Consultant.
What is Nathan Lockwood's email address?
Nathan Lockwood's email address is nl****@****ics.com
What skills is Nathan Lockwood known for?
Nathan Lockwood has skills like Leadership, Start Ups Management, Google Sheets, Microsoft Powerpoint, Mass Hiring, Data Analysis, Multi Unit Management, Team Leadership, Microsoft Office, Microsoft Word, Microsoft Excel, Training.
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