Marketing Manager - Early Career
Current• Executed a Member Winback campaign that drove 55+ Community Associates to re-engage with ACS and sign up as paid members.• Collaborated with ACS Productions to create video ads that were critical to multiple in-person activations at ACS Spring and Fall Meetings.• Served as lead marketer on an ACS Strategic Initiative, ‘Fostering a Skilled Technical Workforce’, that has generated over 16,500 visits, 10,200 new visitors, and 540 downloads since launching.• Developed marketing Personas that defined members’ needs, dreams, and concerns, influencing the storytelling of future marketing initiatives.• Achieved a growth rate of 76% for Personal Career Consultations and 133% higher attendance for ACS Virtual Workshops, compared to 2023.• Implemented a campaign for ACS‘ Speaker Directory that added hundreds of speakers, driving the Directory’s membership to 1,200+.