Nathan Kristoffer Manikan Email & Phone Number

- Brands handled: McDonald's, JTI (Japan Tobacco International), Angkas, Spotify, Ayala Corporation

- Created a brand new internal newsletter for the organization and headed the execution and content creation for 3 internal marketing campaigns published in the platform- Oversaw the ideation and production of content for 2 external marketing campaigns published in the organization’s national social media platforms- Ensured brand alignment throughout all internal and external marketing initiatives- Led a team of 3 and ensured team productivity and project success through effective task delegation

- Conceptualized and wrote engaging, clear, and concise copy for different brands’ campaigns to aid clients in communicating with their target demographics- Ideated a recruitment campaign with co-interns for the company’s potential execution- Brands handled: McDonald's, Doctor J

- Finalized the configuration of website copy of the official AIESEC in the Philippines website- Aligned organizational information and details communicated across all social media platforms including Facebook, Instagram, Twitter, and LinkedIn- Created copywriting standards and guidelines to improve searchability and content creation across all social media platforms- Ideated and produced blog articles to be published in the official AIESEC in the Philippines website

- Led a department consisting of 20-25 people for two six-month cycles- Developed year-long strategies that guided the organization’s marketing efforts and resulted in 100% goal completion for the department- Managed and collaborated with 5 team leaders per cycle to ensure proper workflow, promote accountability, and develop culture within the department- Oversaw all marketing initiatives including over 10 purposeful and data-driven social media campaigns, and market research initiatives- Ensured high-level quality outputs by setting overall creative direction and copy editing marketing collaterals- Managed the organization’s social media accounts and digital content calendar- Reestablished and grew the organization’s online presence with a 120% increase in audience reach and 62% increase in following on Facebook, and a 100% increase in audience reach and 125% increase in following on Instagram- Headed the risk and reputation management of the organization by maintaining brand alignment amongst the organization’s internal and external initiatives- Provided members with standards and protocols in conducting marketing efforts including guidelines on content creation and copywriting, data analysis and reporting, and stakeholder management- Organized and executed regular capacity-building initiatives and culture-building spaces that saw an average attendance of 90% of the department’s members- Represented AIESEC in UPD in a commission of 9 other Marketing VPs across the entire AIESEC in the Philippines network

Quezon City, National Capital Region, Philippines

- Led a team of 3 that developed AIESEC in UPD’s Local Innovation Project: Organizational Development for the Youth, a needs-based training program for youth organizations- Supervised and worked with the team in planning and executing market research among our potential customers- Oversaw the drafting of our service packages and program curriculum for the project’s execution

- Conceptualized and executed a month-long marketing campaign for the promotion of AIESEC PHL’s YouthSpeak Forum which garnered 200 sign-ups- Ideated and produced promotional materials for the event, in both art and copy- Wrote press releases for the event that were published in media partners’ platforms- Managed the event’s Facebook account and responded to concerns and queries sent online- Collaborated with our co-presenting institution to develop UniGosyo, and created brand assets for the project- Communicated with and managed six ambassadors as part of Influencer Marketing for the event- Provided logistical support during the event which had 70 attendees

Quezon City, National Capital Region, Philippines

- Led a team of 4 in charge of the execution of physical marketing strategies for the promotion of AIESEC in UPD’s exchange programs pre-pandemic- Provided logistical support to Operations teams and on-ground executions- Assisted in contacting organizational partners for AIESEC in UPD’s flagship event: Global Village