Managed the entirety of the Salesforce Marketing Cloud (SFMC) cross-channel marketing and automation program including automation, personalization, journey building, transactional communications, development and integrations. Including the use of Content Builder, MobileConnect, MobilePush, Automation Studio, Journey Builder, Email Studio, and REST APIs.Identified and generated customer segments in the CDP to create relevant, targeted post-purchase journeys & loyalty member lifecycle communications touching all owned channels - web/app/email/push/SMS.Developed a service to automate the loyalty offer assignment process, unlocking end-to-end SFMC reward journeys.Attended the Dynamic Yield Personalization Pioneers Summit in New York to accept the Personalization Expert Award.

Managed the squad's backlog and quarterly objectives & key results. Functioned as the first point of contact for working with other teams and aligning with tribe leads.Oversaw and executed online personalization and direct customer communications for three brands using agile methodology.Utilized Salesforce Marketing Cloud to create targeted, timely marketing & transactional communications. Used Dynamic Yield on the web/app to achieve seamless omnichannel experiences.

Led the digital personalization strategies for The Warehouse, Noel Leeming, Warehouse Stationery and Torpedo7.Managed a team of three digital specialists to execute and continually optimize customer experiences through A/B testing.Introduced a way for other team members to manage content variations & scheduling outside of Salesforce Commerce Cloud (SFCC) to save hundreds of hours in manual loading and to have the content synced across other MarTech platforms.Spoke at the Dynamic Yield Personalization Pioneers Summit in Singapore.

Continually improved internal search for The Warehouse and Warehouse Stationery by A/B testing sorting rules and adding synonyms, hypernyms, compound words & searchable attributes. Increasing conversion rates by helping customers find what they are looking.Helped build and manage the onsite category hierarchy along with category level-specific sorting rules and navigational filters.

Created and maintained AdWords campaigns for a wall decal company.

Printed and maintained in-store prices, including all weekly promotional messaging.

Importing consumer goods to resell on auction sites and a self-hosted website.