Nathan Merillo Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, Australia

I played a key role in transitioning Coronation’s business systems from Salesforce to HubSpot Enterprise, having recognized the need for a platform that better aligns with the evolving business needs. I co-led the implementation process, thoroughly overseeing tasks such as data migration and cleansing to ensure a seamless transition. Leveraging HubSpot’s robust capabilities, I strategically automated various business processes to streamline operations and enhance overall efficiency. I also integrated existing data flows into the HubSpot CRM, ensuring data continuity and accuracy across systems.This experience has solidified my expertise in system transitions and data management, sparking a greater interest in the broader landscape of business analysis. Leveraging my comprehensive understanding of business systems and processes, I actively sought opportunities to analyze and document current workflows, identify areas for improvement, and collaborate with development teams to translate business requirements into actionable strategies. Through continuous support, data-driven insights, and a keen eye for process optimization, I played a pivotal role in driving business growth and success.• Facilitating workshops and meetings to elicit requirements and gather feedback.• Analyzing and documenting current business processes, identifying areas for improvement.• Business and functional requirement documentation• Collaborating with external development teams to ensure accurate translation of business requirements into technical specifications.• Providing ongoing support to stakeholders and end-users, addressing issues, and implementing continuous improvements.• Providing recommendations for process improvements and business optimization based on data analysis and industry best practices

Sydney, Australia

During my tenure at Coronation, I proactively broadened my skill set by assuming the role of Digital Producer alongside my position as a Graphic Designer. This expansion was driven by a keen interest in the data-driven aspects of digital marketing. Working closely with the marketing team, I focused on optimizing digital campaigns with a strong emphasis on data capture and analysis. Additionally, I took on the responsibility of becoming the main CRM admin of Salesforce, streamlining data management processes and ensuring seamless integration with digital marketing strategies. By leveraging data insights, including those from Salesforce, I contributed to refining campaign strategies to improve audience engagement and conversion rates across various digital platforms. This dual role allowed me to deepen my understanding of digital marketing analytics while making tangible contributions to Coronation’s digital marketing success through a strategic and data-driven approach. • Spearheaded lead capture initiatives, configuring email parsers and webhooks to optimize data flow into CRM systems.• Implemented tracking mechanisms using Google Tag Manager and configured Google Analytics to monitor user engagement and inform digital marketing strategies.• Led integration efforts between Salesforce, Marketo, and later HubSpot Marketing Hub, ensuring seamless data synchronization and enhancing cross-platform campaign management.• Managed Coronation’s digital presence on WordPress, overseeing content updates, plugin management, and website optimization.• Handled domain management responsibilities, including domain registration, renewal, and DNS configuration, to maintain a reliable online presence for the organization.

Sydney, Australia

My first role at Coronation involved serving as a Graphic Designer, collaborating closely with the marketing team to conceive and execute large-scale campaigns while maintaining consistent project and corporate branding. My responsibilities encompassed a diverse range of tasks, including:• Designing billboards for high-impact campaigns.• Crafting engaging landing pages tailored to various projects.• Developing dynamic website designs to enhance online presence.• Creating compelling advertising collaterals.• Designing impactful paid ads to drive targeted marketing efforts.• Crafting visually captivating social media graphics to boost engagement.• Developing informative infographics for various purposes.• Curating editorial content and design elements to elevate brand messaging, thereby enhancing Coronation’s overall brand identity and market presence.

Sydney, New South Wales, Australia

• UI/UX Design: Crafting intuitive and visually engaging user interfaces.• Quality Assurance: Implementing thorough testing for product reliability.• Digital Advertisements: Designing captivating ads for online platforms.• Publication Design: Creating visually appealing layouts for print and digital publications

Sydney, New South Wales, Australia

• Graphic Design (Print and Digital): Creating visually appealing designs for both print and digital mediums.• Customer Service: Addressing inquiries and providing product support to ensure customer satisfaction.• Processing Online Orders: Managing the entire online order process for accurate and timely delivery