Nathan Oertel Email & Phone Number

Kingston, Ny, Us

Brooklyn, New York, Us

As Co-Founder, I set in motion the product roadmap for B2B/B2C SaaS retail and brand management platform. As CTO, I directed teams of up to 10 in production of product, inventory, order, and warehouse management features across online channels. Administered AWS server infrastructure and security while driving ongoing feature enhancements and platform optimizations.Increased Internal Capacity & Efficiency ► Freed 75% of team resources and opened potential future revenue stream, enabling external developers to build apps for platform by designing standard interfaces. ► Expanded business capacity by revamping integration strategy and creating middleware applications to outsource development between system and external services. ► Sped new feature implementation by 20%, replacing legacy PHP framework with Next.js and hybrid application while maintaining and transitioning existing application with 0 user downtime. Solution Design for eCommerce Clients► Drove new revenue stream for client from $0 to $1M/year; gained 100+ users within 1 year by spearheading rapid launch of capability during pandemic.► Commanded potential client attention and influenced closings by devising competitive system to quickly update complex, time-consuming marketplace requirements.► Won and integrated largest contract in company history by devising complex tracking and bundling requirements on tight deadline without impacting existing functionality.Marketplace Security & Optimization► Passed Amazon PII security audit for connection serving >50% of users and accounting for 40% of all sales. ► Designed strategic hybrid pricing model enabling clients to trade and sell on multiple platforms, optimizing revenue streams and maintain long-term flexibility while ensuring market adaptability and scalability.► Developed API Integrations across numerous protocols and standards with marketplaces, web services, platforms, payment gateways, and fulfillment/shipping services.

New York, New York, Us

I was brought on at this B2B and B2C retail management platform to lead full-featured e-commerce website development projects alongside design team. Performing full-stack development with in-house PHP framework, I rolled out new website features and maintained AWS infrastructure and security.New Client Acquisition► Acquired 20+ brands for online presence management by developing new retail platform: --Originally hired to rescue failed coding of initial client eCommerce websites 1 week from go-live. --Transitioned failed coding to multi-website management platform covering inventory, order, payment, customer service, shipping, website, and sales channel features. ► Secured $20K/month corporate brick-and-mortal retailer desiring instant online order processing, working closely with their accounting team to generate automated sales report to key stakeholders. ► Enabled sales team to wow potential $100K/year client by devising simple templating system to quickly customize and demo launch of 32 micro sites during pitch meeting. Scaling & Integrations► Enabled $20K Air Jordans sales in <1 hour and bolstered brand’s reputation, eliminating website crashes post-new-product release by overhauling infrastructure to auto-scaling setup. ► Integrations: Multi-tenant, load-balanced, auto-scaling hosting platform; multi-account admin console; API, EDI X12, and CSV-based 3PL (Quiet Logistics, American Cargo Express); payment gateway and fraud detection (PayPal, Authorize.net, Kount); shipping and label generation (FedEx, UPS, Endicia); sales channel (Channel Advisor, eBay, Amazon).

As CTO and Co-Founder at Mosoni, I roadmapped, built, and launched a simple-to-use web hosting and content management platform for creatives. ► Interviewed 30 creatives (artists, actors, and musicians) to understand needs and discover pain points. ► Secured partnership with casting agency connecting to 100s of actor referrals, rapidly adding 20 actors to platform. ► Self-studied fundamentals of solution architecture to scale and maintain hosting platform infrastructure.

I was hired by this software development shop as developer for a music social network project—Haystack. I performed client needs assessment, solution design, and full-cycle software development. ► Slashed completion time for new features up to 50% with efficient use of shared logic in backend Java.