Yardmore is a 100% online landscape design studio. We were created to help you visualize a landscape concept before you ever pick up a shovel.www.yardmoredesign.com

• A completely organic and sustainable landscape company• Uses all electric equipment • Completed landscaping projects of all sizes, for a wide range of residential and commercial properties. • Experience in the following categories:Landscape Maintenance Landscape InstallationLandscape DesignErosion Control and DrainageHardscaping and PatiosStone and Brick WorkMulching and Pine StrawHand Pruning and TrimmingMachine Operation

• Designed an entire monthly hyperlocal newspaper printed and shipped to over 50,000+ homes and businesses in Tuscaloosa, AL.• Determined which photographs, art, or other design elements to use in the publication• Developed and designed the overall look and style of the publication and advertising campaigns• Executed design of paper layout and placements• Reviewed and approved designs, artwork, photography, and graphics• Built advertisements for paper and online websites and newsletters• Worked with commercial printer on paper quality and timeliness

• Executed all marketing, advertising, promotional and community initiatives while adhering to short term and long-term marketing plans. Ensured marketing efforts maintained integrity of the department needs and budget by collaborating with Board Members and Executives.• Conducted qualitative and quantitative data analysis of market competitors and members alike. Structured all production, media buying, creative and placement strategies for quarterly marketing campaigns and business development activities to meet needs to the member base• Managed product development by establishing social media platforms and email marketing campaigns, redesign of website and newsletter, and launch of credit union’s first mobile banking app.• Appeared as brand spokesman in numerous television segments and commercials• Coordinated the planning, scheduling, and logistics of branch specific and local community events. Events included:• Credit Union Foundation Trail Run Fundraiser• Two Children’s of Alabama Fundraisers raising over $85,000• Scholarship Awards Ceremony and Luncheon• Eight month long financial education course (Savings Race and University classes)

• Increased advertising sales across the Metro Birmingham area through 5 hyperlocal newspapers (280 Living, Hoover Sun, The Homewood Star, Vestavia Voice, Village Living)• Attained greater visibility and exposure for over 40 clients across Birmingham• Maintained established contacts and generated over $150,000 in new sales• Provided business and operational guidance in regards to online marketing, increased viewership and branding for clients• Implemented and oversaw social media marketing for clients by planning editorial calendars, updating content and building company procedures• Photographed for stories and advertisements in the publications

• Established first cuisine based Birmingham publication, Birmingham Food Magazine• Managed all aspects of the magazine, which included:-Website management and design, including all social media accounts (Facebook, Twitter, Instagram, Pinterest)- Design, layout, and editing of magazine- Contributing stories and seeing them to fruition - Photographed items, venues and restaurants for feature stories• Fostered relationships with members of the Birmingham community to establish viewers and spark ideas for the publication

Bachelor of Arts (B.A.) Communication, Journalism, and Related ProgramsBusiness Minor

• Delegated committees and 2 assistants in the process and planning of fundraising• Served as a chapter liaison between local chapter and national organization• Organized a comprehensive philanthropy program which raised over $12,000 for Push America involving a week long fundraising event, “War of the Roses”• Increased chapter involvement in philanthropic actions

• Developed marketing, branding, creative content and apparel for fraternity to increase participation, fundraising and overall membership• Provided members with knowledge of campus events and improved relations with other organizations on campus• Assisted treasurer with billing and collection of payments

• Operated company website by updating product information to increase online traffic and product sales • Instituted an online platform which strengthened sales of products and prompted larger viewership for the company

• Assisted with national research study (Cancer Prevention Study-3) by acquiring promotional partners and participants to be involved with the study throughout the greater Birmingham area. The CPS-3 study enrollment was the largest in the Mid-South Division• Planned media campaign and packet for CPS-3 news conference involving Birmingham city officials by writing articles, constructing social media promotions and managing artwork• Hosted fundraising event for CPS-3 campaign with local doctors and participants • Conducted phonathon with WVTM–NBC 13 Birmingham to enroll participants in the study and was a media spokesperson• Interviewed patients and employees to develop content for annual research reports, magazines and newsletters• Produced press releases for local news outlets

• Organized shipments and alterations• Contacted customers about orders and alterations