Specializing in strategic marketing solutions that drive lead generation, enhance brand presence, and optimize multi-channel campaigns. ▻ Responsible for designing data-driven outreach initiatives, implementing AI-powered marketing tactics, and guiding content and CRM integration strategies to elevate client results efficiently.

Led the development and execution of data-driven marketing initiatives that optimized performance across multiple channels and drove significant business growth.Key Responsibilities & Achievements: ▻ Increased revenue by 34% in 2023 & 2024, exceeding the 15% target, through strategic performance marketing across Google Ads, Bing Ads, and Facebook Ads, while improving ROAS by 9%.▻ Spearheaded B2B and B2C growth strategies, leading targeted campaigns and optimizing landing pages, which enhanced user experience and improved conversion rates.▻ Led the overhaul of the customer review process, resulting in improved customer trust and greater engagement with the platform.▻ Redesigned website navigation to streamline customer journeys, leading to increased engagement and higher conversion rates.▻ Developed strategic insights based on data analysis and A/B testing, which were used to align major marketing initiatives with business objectives and ensure company-wide transparency.

Developed and optimized performance marketing strategies to drive targeted traffic and increase conversions across multiple product categories.Key Responsibilities:▻ Created a diverse keyword expansion strategy over a variety of product categories, totaling over 700,000 keyword with millions in profitable ad spend.▻ Improved ROI by 15% through data-driven campaign optimizations and strategic ad placements.▻ Conducted A/B testing on ad creatives and landing pages to improve click-through and conversion rates.

Led cross-functional teams and collaborated with key stakeholders to execute high-impact marketing strategies across multiple industries, ensuring alignment with business goals and driving measurable outcomes.Key Responsibilities: ▻ Led cross-functional teams to deliver up to six simultaneous projects, from planning through execution, while analyzing results and presenting actionable insights to stakeholders.▻ Collaborated with business units to execute multi-channel marketing campaigns, ensuring consistency and driving engagement across digital and traditional platforms.▻ Created and maintained training and documentation processes, ensuring consistency throughout the engagement lifecycle.Selected Projects: • Conducted competitive research and developed a GTM roadmap for Microsoft's international quantum technology initiative, aligning business goals with marketing strategies.• Designed and executed email automation and paid ads campaigns for a supply chain management application, improving customer acquisition and engagement.• Built an affiliate marketing program for a life insurance company, increasing lead generation and brand visibility.• Developed a cross-channel marketing plan for a trucking logistics company, enhancing lead generation and customer engagement.• Performed a reputation audit and rebrand strategy for a real estate company, successfully repositioning the brand in the market and improving customer perception.

Led a dual focus on content creation and data-driven marketing strategy for 45+ clients across various industries, driving business growth and enhancing brand visibility.Key Responsibilities▻ Managed multi-million-dollar digital marketing campaigns, driving 20%+ growth through a combination of creative content solutions and data-driven insights.▻ Conducted competitive analysis and audience research to inform both content strategy and broader marketing initiatives, creating a consistent brand voice across channels.▻ Developed content calendars and managed content production from concept to execution, ensuring SEO optimization and alignment with digital marketing goals.▻ Collaborated with clients to craft engaging narratives, improving customer engagement and brand positioning.▻ Led content development initiatives, including video production, social media campaigns, email marketing, and website copy, ensuring alignment with client strategies.Selected Projects:• Led a comprehensive GTM launch for an E-Commerce, utilizing a mix of video, photography, email marketing, and paid ads to drive a 100%+ increase in brand awareness and a 50% surge in new customer acquisition within the first month.• Developed and executed a content strategy for an executive consulting firm, improving SEO rankings and driving organic growth, which led to increased brand visibility and higher customer acquisition.• Increased client revenue by 20% for a real estate company through strategic content development and targeted digital marketing, driving engagement and lead generation.• Led a comprehensive brand repositioning strategy for a SaaS company, resulting in a 40% increase in customer retention and improved brand perception among target audiences.• Implemented growth hacking strategies for an e-commerce client, optimizing site design, improving product descriptions, and running flash sales, leading to a 35% spike in monthly revenue.

Led creative marketing campaigns for over 75 clients, combining strategic content creation with digital marketing strategies to enhance brand presence and drive business growth.Key Responsibilities: ▻ Directed the development of video content, photography, and digital storytelling, ensuring consistent brand messaging across all media and improving engagement by 30%.▻ Coordinated sales efforts that drove 475% growth in revenue from 2018 to 2019, launching strategic sales and marketing initiatives into new business verticals.▻ Consistent top performer, setting an all-time record by closing $200K in revenue in a single quarter.▻ Developed and deployed social media content that boosted reach by 25% and optimized future engagement through data-driven performance reporting.▻ Established a lean UX framework for new websites, collaborating with designers to improve user journeys and enhance efficiency through automated intake processes.

Oversaw the entire operational and marketing efforts of the company, ensuring successful film production and business growth through strategic leadership and client management.Key Responsibilities: ▻ Managed film production timelines, budgets, and logistics to ensure projects were completed on time and within budget.▻ Developed and executed marketing strategies, including promotional content, press kits, and social media campaigns.▻ Maintained strong client relationships and managed stakeholder communications to ensure project satisfaction and retention.▻ Directed business development, identifying new opportunities for growth and collaboration in the film industry.Key Achievements:▻ Led the production and marketing of 20+ successful film projects, enhancing brand visibility.▻ Increased the company’s client base by 45% YoY through strategic marketing and relationship management.▻ Improved operational efficiency by implementing streamlined project management processes.

At Environment Texas, I quickly advanced to Director within three months—one of the fastest tracks on record—while playing a pivotal role in developing and executing grassroots campaigns, fundraising efforts, and team leadership.Key Responsibilities:▻ Participated in the development of strategies and local messaging to drive successful environmental campaigns.▻ Coordinated and engaged in advocacy, petitioning, and fundraising efforts to support various environmental initiatives.▻ Recruited and managed staff and volunteers, fostering a grassroots base of support and maintaining systems to track and grow campaigns.▻ Led membership-building efforts through grassroots initiatives and digital outreach, expanding the program’s support network.Key Achievements:▻ Promoted to Director within three months, achieving one of the fastest advancements on record.▻ Ranked in the top 10 national fundraisers out of thousands, driving substantial contributions to environmental causes.▻ Successfully led multiple campaigns and fundraising initiatives, expanding membership and increasing awareness for key environmental issues.

Promoted from Organizing Fellow to GOTV Coordinator, I led voter engagement efforts, developed volunteer strategies, and provided strategic advice to support short- and long-term public policy goals.Key Responsibilities:▻ Reported to the board of directors and public policy officials, offering strategic insights and advice to help achieve both immediate and long-term goals.▻ Managed, trained, and motivated a team of volunteers, surpassing recruitment goals by over 300%, effectively utilizing their talents to educate the public and niche voter segments.▻ Directed the Get Out The Vote (GOTV) initiative, coordinating volunteers in grassroots outreach to increase voter turnout and engagement across key communities.Key Achievements:▻ Successfully led efforts to exceed volunteer recruitment goals by 300%, greatly amplifying the effectiveness of the GOTV campaign.▻ Provided strategic advice to public policy leaders and the board, helping align efforts with organizational objectives and improving voter turnout.

As Project Manager at a sustainable aquaponics farm, I led the development and expansion of operations while advocating for sustainable agriculture practices.Key Responsibilities:▻ Planned and managed the development of a small project lab, a 20,000 ft. greenhouse, and 10 acres of green space, collaborating with the team to define goals, processes, and procedures.▻ Created full-scale project plans, including cost and time estimations, and developed communication documents to ensure clear alignment with project stakeholders.▻ Oversaw the implementation of sustainable agricultural practices, promoting the benefits of aquaponics to support environmental advocacy and operational growth.Key Achievements:▻ Successfully developed the operational scope and infrastructure for a 20,000 ft. greenhouse and expanded green space, laying the foundation for long-term sustainable practices.▻ Advanced sustainable agriculture advocacy through strategic planning and project development, enhancing the farm’s visibility and community engagement.

As a contractor specializing in solar photovoltaic (PV) systems, I worked on designing and configuring solar installations based on customer needs and site conditions.Key Responsibilities:▻ Executed solar system designs and configurations tailored to customer needs, expectations, and site-specific factors.▻ Analyzed site conditions to ensure optimal solar energy generation, aligning designs with industry best practices and client requirements.

Promoted from Wellsite Geologist to Team Lead, I led drilling site operations across the country, managing a team and providing critical geological analysis for drilling operations.Key Responsibilities:▻Delivered on-site, real-time geochemistry and lithologic analysis to support drilling operations, ensuring accurate and timely reporting.▻Managed and trained a four-person team in interpreting soil and gas analysis, enhancing the safety and success of drilling operations.▻Communicated findings and insights to the drilling team and offsite engineers, contributing to decision-making and operational safety.