Nathan Poorbaugh Email & Phone Number

Providing Analytics and Strategy services in Optimization, Personalization, Martech, and AI.

Roseville, California, Us

• Drive the development and implementation of innovative solutions in the realm of digital analytics, leading to a significant increase in the efficiency and effectiveness of our clients' strategic projects.• Co-host of the successful podcast 'On the Mark,' where I engage with industry leaders and executives from prominent technical leaders in the space, providing insights on emerging trends and future-facing topics in analytics.• Pioneer in the AI/LLM space, leading internal training initiatives and serving on our AI Tiger Team, driving the exploration and application of AI technologies within our practice.• Published multiple thought leadership articles, contributing to our company's voice in the digital analytics industry and positioning us as leaders in the field.• Mentor and career coach in various analytics practices, fostering a culture of continuous learning and professional growth within our organization.• Strategically evaluated and selected martech solutions for our clients, guiding them towards the tools and technologies best suited to their unique needs.

Mercer Island, Wa, Us

• As Data Capture Lead for Microsoft, I spearheaded a comprehensive Data Privacy initiative for GDPR rollout worldwide, setting a strong precedent for ethical data usage.• Served as the Strategic Lead for HBO on a cross-channel initiative for Data Quality and Data Capture, creating a robust foundation for their digital analytics.• As Lead Technical Analyst for Chugach Government Services, I led an Enterprise Data Strategy project auditing and improving information flows and data quality.• Internally, I served as the Partner Alliance Manager for Digital Analytics Partners, driving collaborations for best-in-class solutions.• Recognized as a Coppei Subject Matter Expert on Digital Data strategy, I developed and implemented innovative strategies in Data Capture, Personalization, and Experimentation.

London, Gb

• Served as a Big Data Architect for a leading Fortune 100 eCommerce company, transforming their data handling capabilities.• As Implementation and Reporting Team Lead for a Fortune 100 Apparel Company, I spearheaded a high-volume personalization and digital optimization program, netting a significant increase in annual revenue.• Demonstrated proficiency in analytics implementation for a world-leading software developer, including SiteCatalyst, Audience Manager, and page tagging.• Played a crucial role in implementing Data Workbench solutions for multiple Fortune 500 companies, enabling more robust and detailed reporting capabilities.

Newport News, Virginia, Us

• Successfully automated report generation and developed training programs for self-service opportunities, significantly improving operational efficiency.• Served as the technical implementation lead for back-end systems, enabling comprehensive and efficient data analysis.• Implemented and maintained page tagging on high-volume eCommerce websites, ensuring accurate and valuable data capture.• Crafted a system to determine customer-level next steps, driving increases in overall spend and share of the wallet.

Newport News, Virginia, Us

• Communicated with the end customer on technical and business requirements.• Helped manage eCommerce solution with revenues in excess of $200 million annually.• Ran point on system-to-system integrations which involved communicating with the end customer to gather requirements, coordinating our IT Agile team, and developing the product selection and experience with our sales team.• Created, implemented and maintained technical mappings and data structures.• Utilized VBA and Object Oriented Programming to streamline efficiency and automate repetitive tasks across departments.

Continuing Education, Computer Programming

Bachelor Of The Arts (Ba), Philosophy