Nathan Roark Email and Phone Number

Lead department responsible for building and expanding a growing portfolio of 250+ strategic affinity partnerships which generates nearly $120M of transaction revenue from automotive dealers and OEMs driven by over 375k car purchases per year (35%+ of company total). Growth levers used to drive cost-effective user acquisition and funnel performance include new partner additions, integrated digital/offline marketing, product/technology integrations, data analytics, and consultative relationship management. • P&L MANAGEMENT: Manage channel P&L for 250+ TrueCar partner portfolio comprised of car buying experiences for brands such as Sam’s Club, PNC Bank, American Express, Pentagon Federal Credit Union, U.S. News, Consumer Reports, Allstate, GEICO, PerkSpot, AAA, and AARP. • CONSUMER ACQUISITION / MARKETING: Manage $40M+ online/offline consumer acquisition budget and strategy for TrueCar’s affinity channel which attracts 21M+ annual visitors. Includes awareness, direct response, and loyalty-based engagement strategies leveraging email, display, social, paid search, branch/call center referral, partner-owned site integrations, development of integrated value propositions (loan subvention, credit card rewards).• NEW BUSINESS: Manage business development efforts to add new strategic partners. Experience leading all deal development stages including prospecting, deal structure, contract negotiation, on-boarding, product/ops design, and ongoing program development for partners.• ANALYTICS: Oversee partnership analytics function who leverages data to monitor key operating and financial metrics, optimize funnel performance, and maximize revenue and profitability. • PRODUCT/TECHNOLOGY: Oversee strategic development and execution of cross-functional efforts to develop product integrations that drive partner KPIs (partner product cross sell, revenue, membership/policy retention or acquisition, CSI) and maximize P&L impact to TrueCar.

Strategic business planning and go-to-market execution to deliver successful 2013 launch of new $80 million insurance business (Hyundai Protection Plan) focusing on product development, marketing and communications, project management, partner selection, sales organization design, legal entity formation, and licensing. Additionally, managed identification and implementation of new credit and protection business opportunities and subsequent product management driving income and customer retention.

Operations department oversight, primary project management support for key clients, and operational process optimization.

Product Management and Development support to Indirect (Dealership) and Direct (RoadLoans.com) channels for this auto finance company.

Product Management, marketing analytics, and partner management support for team that significantly grew portfolio and originations during growth phase of busines capital loan product.