Providing expertise on a range of areas like: building brilliant brand platforms, harmonising business & brand strategy, service experience design, audience insight exploration, useable customer segmentation, creating compelling propositions, e-commerce exploitation, live experiences, social media excellence, people training, culture building and igniting passion programs, enabling transformation, start up expertise, pragmatic planning...and lots lots more.Past and present clients/projects include - Virgin Group, Virgin Festival, Virgin Radio, Virgin Money, Virgin Unite, Virgin Health & Wellness, Virgin Galactic, Conde Nast, The Coveteur, Surfeasy, and loads more.

Working with some fantastic people driving and reinventing one of Australia's most respected brands. I lead the team that creates real magic and oversees Brand Strategy, Brand Building, Marketing Communications, Internal engagement and pride, Sponsorships, Brand experiences, Retail Marketing, Brand Partnerships, Social Media, Demand Generation, Customer Communications, Agency & Partner Mgt, Customer Insights, Tracking and Econometrics, Social Responsibility etc.

Worked with a very clever team who inspired me everyday. I was the business lead on positioning, creating communications initiatives, digital marketing, maintenance of the brand and execution of all related campaigns. I was also a key media spokesperson and worked with Richard Branson on all his Canadian activities and our celebrity endorsement programs. Finally I worked on strategic and operating plans with CFO & CEO and presenting business results and marketing initiatives/plans at board meetings.

Lead brand, PR, advertising, events, design and channel marketing teams to deliver business objectives. Created strategy and development of campaign ideas including ‘Warren the Lovable Loser’. Established & managed marketing relationships with agencies / key partners.

Focus on driving sales and marketing efforts for national retail and company branded channels. Oversee retail brand and communication activity.

Worked as a marketing exec on the cable TV service and mobile service for Australia's 2nd largest telco. Key focus areas - brand management, product rollouts, acquisition campaigns.