Nathan Singleton Email & Phone Number

Oakland, California, Us

London, England, Gb

Current Responsibilities◆Aligning closely with the Marketing and Sales teams and overseeing the planning and implementation of account-based marketing strategy to drive awareness and qualified opportunities with some of the world’s leading brands◆Mapping organizational decision makers and identifying key contacts within each named top target accounts◆Analyzing customer marketplace, company, firmographic, technographic, and intent data to inform a strategy to engage and support our prospects and customers◆Developing personalized and integrated marketing campaigns to foster engagement and drive sales◆Creating customized content for all target accounts including website landing pages, emails, social content, and more◆Developing and testing plans and monitoring performance results for multiple customer acquisition channels and life cycle campaigns◆Providing regular updates on industry, company, and contacts to regional Account Development and Sales teams to identify potential selling opportunities

Stockholm, Se

Working with the head of B2B of marketing, I led large cross-functional B2B marketing initiatives including the company’s largest B2B website project. To scale globally, I developed templates, best practices, training, processes, and standardizations for the regional marketing teams. Relationship building and project management strengths were key to success in this role that relied on global collaboration to develop and implement marketing campaigns. Highlights:◆ Drove nuanced global marketing campaigns across 8 countries. ◆ Led largest B2B marketing project to overhaul and optimize regional websites for 25 countries.

Stockholm, Se

I was appointed to this role to build out Account Based marketing for the company. I oversaw the Digital Marketing initiatives including content creation, language translations, campaign creation and management, social media, third-party relationships, and KPI measurement and analysis. Our team built out the 1:1, 1:few, and 1:many Account Based Marketing campaigns to drive sales for 9 countries in Europe and North America: US, UK, Spain, Italy, France, Australia, Belgium, Netherlands, and Canada. I partnered closely with the regional marketing partners, the larger marketing team, and technical and development resources. Highlights:◆ Grew from $0 to $190MM in sales◆ Signed 20 large major global retailers ◆ Developed 30+ ABM campaigns across 19 countries◆ Consulted as SME for the company’s ABM strategy

Stockholm, Se

In this sales role, I gained a wealth of experience in how to be a better marketer, understanding my clients, removing roadblocks, and crafting custom messaging. Every day I utilized skills in problem solving, critical thinking, relationship building, communication, and creativity. Highlights: ◆ Managed over 1,000 major retailer accounts◆ Booked meetings with high-impact potential clients: Carhartt, Eddie Bauer, and Brooks Running.

Stockholm, Se

I was excited to be a part of this growing Fintech providing payment solutions in 17 countries. This was my first official foray into sales. I was promoted after 1 month and booking over 30 discovery meetings.

A passion project turned entrepreneurial success, NJS Products was a business I built from the ground up while in college. It was a fantastic tangible experience to bring to life the formal education I was receiving. All elements of small business ownership were in my purview: sourcing products, partnering with suppliers, accounting, operations, P&L management, and research. Highlights:◆ Generated over $20,000 in revenue while in school pursuing my Bachelor of Science in Business Administration.

New York, New York, Us

I was selected for Citi’s internship program that rotated through the bank’s main functional groups. In this role I developed a strong foundation of business skills through training, observation, and hands-on experience. • Participated in extensive rotational program throughout Citi’s main functional groups • Observed key business practices such as client presentations, global deal reviews, and best practice meetings • Received training in many areas including complex securities pricing and net asset value calculation • Enhanced technical skills in Microsoft Excel and different functions on Bloomberg Terminals • Created and presented a comprehensive overview and recommendation report to senior management

Education record

Bachelors, Marketing