Nathan Smith Email & Phone Number

New York, NY, US

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

• CLIENTS INCLUDE:
• Clinique
• Revlon
• Theory
• Pantone
• Tria Beauty

Greater New York City Area

• Found buyers and orchestrated the sale of The Period Store
• Developed strategic, mutually beneficial partnerships with key vendors to promote brand trial and growth
• Negotiated product acquisition, pricing and inventory implementation for more than 15 brands and counting

Greater New York City Area

• CLIENT:
• Outback SteakhouseRESPONSIBILITIES:
• Served as key liaison between client (CMO, Sr. Mrktng Dir.), media, creative, and production teams to ensure account ran smoothly
• Co-managed creation and production of digital and traditional creative for national 360 campaign launches -21 launches, including: Digital Banners–45, Social Promotions–7, Emails–49, TV spots–31, Online Video–9, Radio.
• Represented the client’s POV in all internal team meetings, on shoots, and during creative production

Greater New York City Area

• CLIENT:
• Outback SteakhouseRESPONSIBILITIES:
• Managed production of digital, television, and radio assets, from idea conception through development and delivery
• Developed creative briefs for social activations and special promotions
• Tracked and reported on competitive activity of primary and secondary competitors
• Managed client’s budget across multiple campaigns and projects

Greater New York City Area

• CLIENT:
• LG MobileRESPONSIBILITIES:
• Served as key liaison between client, media, creative, and production teams for national 360 campaign launches -Total of 9 launches in the following media: TV spots–8, Digital Videos–4, Digital Print–7, Print–5
• Developed creative and media timelines for projects and ensured deadlines and client expectations were met
• Created and implemented a new platform and process enabling faster delivery of competitive assets and analyses to the client

Greater New York City Area

• CLIENT:
• LG Mobile
• ValvolineRESPONSIBILITIES:LG Mobile:
• Conducted extensive internet research on competitors and assisted with competitive presentations
• Provided client with a daily status summaries of all current projectsValvoline (April-June 2010):
• Key contact for client and partner agencies regarding digital, print, TVC, and budget/invoice creation and distribution during agency personnel transitions

• Worked hand in hand with top-level executives to create four RFPs for multimillion dollar pitches
• Researched individuals' feelings and perceptions of health/joint pain and health care through blogs, forums, and research reports and provided debrief to planning teams
• Edited and uploaded focus group clips for prospective client pitch

• CLIENTS:
• Big O Tires
• New BusinessRESPONSIBILITIES
• Managed needs as agency contact for 40 business representatives
• Organized and oversaw booth for a three day international trade show with 26,000 in attendance
• Assisted in creation of new business pitch collateral and RFPs

At Kassing Andrews Advertising, I truly got my feet wet in the industry. It was here that I learned the roles of an account manager and executive, as I dealt first hand with clients and customers.Designed and produced proposal for $800,000 prospective client Managed and designed weekly e-mail blast Traveled to Portland, OR to help present proposal for $3.

Managed (15-20) employees in conflict-free workspace Lead employee training through critical GMP (division of FDA) transition Oversaw production of thousands of health supplements for various clients

Researched perceptions behind fairness creams and rural Indian advertising 10 in-depth interviews, 3 participant observations, and 2 surveys Researched world religions