Implementing a data-driven UX research practice to identify and resolve pain points in Samsung eCommerce, enhancing customer journeys.

Ran research that was responsible for 80% of created advertiser campaigns.

Drove research on early stage experimental ideas and products to help find additional growth areas.

Responsible for customers mobile experience when moving money: sending receiving/payments, transfers, and Zelle.

Built, launched and led a Rapid Research Program with a small research team making research accessible, accelerated, and actionable; supporting a design team of over 200 colleagues.

Led UX Research efforts assisting building products that bought Americans closer towards a comfortable retirement.

Drove business revenue by finding mutually beneficial business partnerships.

• Managed 30 employees, determined labor needs, and calculated cost estimates for project needs• Developed efficient operation processes and systems by maintaining knowledge on industry trends and technologies• Assisted in contracted maintenance sales totaling in $248,000 and developed relationships with potential clients

• Led a five-member team that studied the potential uses of seaweed on the shores of the Isle of Man• Ran financial analysis of the business potential for various products derived from seaweed (foods, cosmetics, energy fertilizers) • Organized a work plan, assigned responsibilities, and set goals to help the project progress within a four-month timeline