I am a creative and diligent individual who's primary objective is to be a relentless force for positivity in the world. I do this by following a rigorous program of kindness and understanding for those around me. My goals professionally are to continue to design and create products and packages which enhance peoples lives by providing them opportunities to connect and empowering them to imagine. My primary strength is my passion for both the art and science of design for industry.The Science of product and packaging design primarily involves creating value through efficiency. Here are examples of the questions I might ask myself about efficiency when designing or redesigning a product. What is the problem this product exists to solve for its users? Is there a more efficient solution to that problem? Regarding current solutions, can I reduce the complexity of manufacturing processes? Can I add strength through form rather than mass in order to conserve materials? Is there a different or newer material that would solve the problem more efficiently or cost effectively? Do I need to start over from scratch and re-evaluate my assumptions about the value of this product to customers or the company? The artistic side of product design involves the creation of value through beauty or style. Here are some questions I might ask myself regarding the artful side of a given design project. Who are the likely users and what are their preferences in terms of style or artistic sensibility? If appropriate, are there current style or taste trends I might apply? What differentiates this product stylistically from its competitors? What emotions would I like this product to evoke? What do I like about existing solutions (either my own, my collaborators, or my competitors) and what do I think could use updating and/or changing? What and how does the product communicate and connect with the end user? What is the story that the product/packaging tells?