Trailblazing product development in Retail Media.

Led product management team for data license b2b identity products used across ad tech and mar tech. Responsible for data supply management, feature requests, privacy regulation compliance, long term roadmap, go-to-market strategy.

Established the ad product and revenue strategy for the VIDAA smart tv OS to capitalize on shifting CTV/OTT industry trends. Developed ad products, created monetization channels, and built the technical foundation for ad monetization. This included the design and development of the VIDAA ad stack, integration of multiple SaaS partners, and custom software development for video, display, and data driven advertising revenue products.

Managed enterprise wide digital and broadcast ad delivery and sales enablement systems. Responsibilities included management of teams responsible for traffic systems, ad serving SaaS, order management systems, CRMs and internal tools/software. As a part of the central technology team, but with ad operations and ad product experience, my objective was to align strategies across organizations and ultimately increase revenue through optimal usage across various applications.

Responsible for establishment and optimization of processes to support the digital sales organization. This led to various software and technology implementations that streamlined the e2e sales cycle. Conduit between business, technology, product, data, and advertising.

Managed a team of Ad Ops experts that were the technical support and ad system SMEs for ESPN's global network of digital properties. Simplified a complex ad product catalog for sales and marketing offerings. Owned ad technology for any cross-org initiatives with product management, sales and other IT technology groups. Transitioned ad strategy to support product updates and brand consolidation. Built and managed technical support for ad integration across desktop, video and mobile platforms. Developed solutions for custom creative executions. Supported launching of ad campaigns across US primary, secondary and international markets.

Led the development of custom ad products from inception to market. Designed and implemented a custom ad stack solution. Launched mobile app with seven figure advertising partners. Built and led the Ad Operations team for delivery of ad revenue. Delivered record breaking user engagement and advertiser ROI through an industry first business model that ad products supported.

Managed and grew the Ad Operations team for finance vertical ad network. Increased renewal advertiser spend and optimize ad campaigns for improved CPA performance. Successfully grew the display ad business through building a strong operational foundation.

Managed five account managers responsible for campaign management and media fulfillment. Supported pre-sales planners in media plan generation, manual ad trafficking, technical creative QA, campaign monitoring, client management. Delivered high renewal rates and full revenue delivery.

Managed a post-sale account portfolio of 30+ accounts and ad operation's team specialist. Post-sale management included: ad trafficking, q/a, client calls, client side reporting, delivery pacing and performance analytics, billing reconciliation, revenue recognition and sales account strategy.