Key Achievements:Drove over 5% sales growth (FY24) despite significant market challenges, including double-digit inflation, shifting customer behavior, and increased competition from food aggregators.Delivered substantial profit improvements for franchisees and business, maintaining strong performance amid rising costs and market uncertainty. Strategic Leadership & Brand Positioning:/ Brand Repositioning: Developed and launched a disruptive brand positioning moving Domino’s beyond pizza, staking a claim as a German QSR leader./ Creative Leadership: Pitched and onboarded a new agency while optimizing internal creative resources, delivering consistently high-performing creative assets (Top 20% test scores).Market Research & Consumer Insights:/ Comprehensive Research Initiatives: Including U&A, occasion segmentation, offer testing, price scraping, brand health tracking and media mix modeling to inform decision-making./ Insight Mining: Leveraged extensive internal database & third-party partners like GFK and Circana to ensure market relevance and competitive advantage.Media & Partner Strategy:/ Digital-First Media Strategy: Successfully shifted media spend from 20% to 80% digital, without sacrificing return on ad spend (ROAS), optimizing media performance and moving to a digital-first creative approach./ Aggregator Strategy: Spearheaded a 25% growth in aggregator channels through strategic partnerships and contract negotiations, securing long-term profitability./ Franchise Engagement: Secured 25% incremental media investment two years in a row with compelling business cases.Digital Sales Growth:/ E-commerce Platform Optimization: Partnered with the global team to drive local optimizations for the e-commerce platform, boosting digital sales by 5 percentage points./ Pricing & Promotions Strategy: Continuously fine-tuned pricing and promotional strategies to drive customer engagement, increasing both customer counts and franchise profitability.

Driving global transformation and operational excellence across brand strategy, store operations, and technology for Domino's Pizza International./ Led rollout of a major in-store operational shift (flat top boxing) to enhance efficiency and enable future tech and process improvements./ Updated global food aggregator strategy with a simplified review process and market segmentation approach./ Spearheading international implementation of a core operational evaluation system to improve delivery times, product quality, food safety, and brand consistency./ Collaborating with tech teams on global strategy and rollout of proprietary GPS technology.Streamlining global alignment through improved objective setting and ways of working:/ Designed and implemented a new process for prioritizing annual international objectives across business and functional teams./ Established a program management function to drive accountability and track progress./ Enhancing communications to strengthen alignment across 92 markets and leadership teams:Overhauled franchisee-facing international meetings and webinars, driving strategic alignment globally./ Revamped leadership team sales reporting processes to improve accountability and focus on results./ Created a new Board of Directors content system, collaborating with EVP for quarterly submissions.

Responsible for business performance and cross-functional engagement with master franchisees in the South Europe region, representing 15 markets and nearly $400M in sales.Drove regional growth of over 10% and supported the team with cross-functional assistance (particularly around store operations and supply chain) during the peak of the COVID-19 pandemic

Responsible for marketing consulting teams in Europe, Central Europe, Middle East and North Africa, representing 43 markets, over 4,000 stores and nearly $3 billion in sales.Drove 8% sales growth and managed the markets and team through the rapid changes with the onset of the COVID-19 pandemic.

Leading the European marketing team, consulting to master franchisees in 22 countries with over 2,200 stores and over $2 billion in salesDrove implementation of strategic growth objectives across key markets helping to deliver 40% royalty sales growth since 2014 driven by 17% increase in average order countsImplementing strategies to drive digital and e-commerce sales penetration from 40% to over 60%

Marketing Consultant for EMEA (Europe, Middle East and Africa), helping the region post double-digit topline sales growth and equally strong like for like growth.Marketing lead for several new markets (Norway, Portugal and Italy) and supported large-scale brand conversions (South Africa and Germany).Developed a toolkit for local adaptation of global brand positioning, supported markets in adopting and driving digital sales penetration.

Account Director: ABSOLUT Vodka GlobalManaged the global ABSOLUT relaunch campaign, “Transform Today”, with new media-agnostic strategy & creative assets deployed in 80+ marketsDeveloped a first-of-its-kind high-budget traveling brand experience event for ABSOLUT with Sid Lee Entertainment, a collaboration between Sid Lee & Cirque du Soleil. Worked closely with agency management to build team and processes after winning the account.

Account Director: KraftFoods, Berlin, GermanyRelaunched the Tassimo brand with a new strategic framework and assets across media spectrumAccount Director: Mars/MasterFoods, Berlin, GermanySupervised the European hub team for Whiskas and Kitekat creative development and strategic consultingAccount Director: ONE (federal election campaign), Berlin, Germany

Account Director on Kraft Foods digital, Amsterdam, NetherlandsChef de Groupe on Kraft Foods, Paris, FranceAccount Supervisor on Charles Schwab, Institutional and Active Trader, New York, USAAccount Executive on ExxonMobil, Global Corporate Branding, New York, USA

Account Executive on Bounty (Procter & Gamble) and Ambien (Sanofi-Aventis), New York, NY, USA