Nathan Roe Email & Phone Number

Beaverton, Or, Us

Beaverton, Or, Us

Creating and leading short- and long-term retailer/customer and key geography strategies and growth plans across the Reser’s deli brands portfolio. Leading the translation of national brand strategies, marketing plans and category/shopper insights into customer-specific objectives, initiatives and goals. Serving as strategic partner to Retail sales and cross-functional teams, driving thought leadership on category, customer, and branded initiatives.

Beaverton, Or, Us

Brand and Category leader. Creating, maintaining and implementing category business plan for Reser’s salads and dips. Managing brand and marketing communications, including advertising, PR, Resers.com, social media, new product presentations, NASCAR and internal communications. Leading category research agenda. Developing and launching new category products and packaging; coordinating with Trade Marketing Managers to ensure Retail and Food Service success. Driving category growth strategy through collaboration with R&D, Operations and outside agencies. Developing pricing strategies that align category goals with customer demands. Evaluating product innovations, vendors, joint ventures and other development opportunities.

Tigard, Oregon, Us

Marketing Director for channel strategies and activities. Led and motivated channel marketing team across Retail, B2B and eCommerce divisions in consumer/business technology company. Developed and implemented comprehensive Hospitality channel marketing plan. Guided marketing team through creation and launch of semi-annual advertising and PR plans for Retail and B2B channels. Improved quality and frequency of channel marketing reporting and communications.

Newport, Or, Us

Marketing leader. Created national plan for full-year trade, media and consumer communications to celebrate Rogue’s 25th anniversary. Developed marketing plans to leverage relationships and custom bottles with Whole Foods and Portland State University. Used traditional and new media to communicate brewing, agricultural and social initiatives on Rogue Farms and in the Rogue Nation.

Vancouver, Washington, Us

Marketing Director for Retail business. Managed product, marketing, forecasting, analytics and sales support functions through several organizational transitions. Initiated and conducted ideation and research projects. Led long-term multi-brand strategic planning process, including product roadmaps, portfolio expectations, and key customer plans. Directed tradeshow activities and photo/video shoots; managed multiple agencies. Presented products, plans and strategies to major sporting goods and e-tail accounts. Led corporate and brand market research efforts. Developed analyses to quantify channel, account and category opportunities. Managed, motivated and inspired training activities for 35 fitness education experts. Brand Manager for Schwinn Fitness business. Created first multi-channel brand plan. Championed development of brand’s first e-commerce enabled website. Conducted first brand research and applied learnings into sales and marketing materials and promotions.

Chicago, Il, Us

Brand Manager, Beverages Sector, New Product Development. Developed and received acceptance for pipeline recommendation for $900 million aseptic beverage businesses. Conducted strategic assessment for opportunity areas, and led internal teams through concept testing and development. Managed cross-functional teams during launch of new line extensions into new consumer segments and usage occasions. Selected to serve two terms on the Kraft Employee Fund (workplace giving campaign).Sr. Assoc./Asst. Brand Manger, Post Cereal Division. Developed broad, analytical foundation of marketing, brand management and business fundamentals. Assignments included large and established Kids brands, small and high-growth Adult brands, and trade-specific projects with Mass and Drug accounts.

Drafted and executed management strategies for multi-million dollar USAID grant to strengthen nonprofit sectors in Estonia, Latvia and Lithuania. Established distribution and assessment process for micro-grants to 100+ Baltic nonprofit organizations.

Washington, District Of Columbia, Us

Taught English language to high school students and teachers in Antsla, Estonia. Established grant-writing research program at Estonian Foundation Center in Tallinn, Estonia.

Mba, Marketing/General Management

Ba, History