The Industry Advisory Panel (IAP), brings together marketing, media practitioners and others with expert knowledge of the UK marketing industry along with one ASA Council member. This Panel advises on both broadcast and non-broadcast matters and meets approximately six times every year, but can arrange other discussions via teleconference or email for especially important or urgent matters. It can help to interpret the Codes, whether in the context of a complex or disputed investigation or in response to a ground-breaking question to Copy Advice.

• An active member of the operating board, reporting to the Managing Director, and leading all marketing activity for the Clothing and Home business (c. £90m budget)• Led digital transformation of function, including development of data driven marketing capability, doubling efficiency and driving effectiveness• Developed and delivered acquisition and retention strategy, including core growth and new channel development• Delivered customer acquisition, growth in CLTV and significantly improved brand perceptions driven by style, influencer and digital marketing campaigns, alongside sustainability communications strategy• Led strategic partnerships with media owners including Google and Facebook, delivering breakthrough initiatives and driving triple digit growth in social media traffic• Built a very strong and diverse team of 130 engaged and talented marketers, creating a culture of high performance and cross functional collaboration in a complex matrix

• Reporting to the group CMO, with a team of 65 and a budget of £22m• Transformed customer data, personalised marketing and data science capability• Rebuilt the customer loyalty engine, improving NPS and growing the contactable customer base, delivering incremental profitable sales • Delivered cultural change programme to drive customer-centricity in the business leading to a step change in the number of support centre colleagues using customer data in decision making

• Developed and executed a successful revitalisation strategy for M&S Food brand, achieving Achieved the first uptick in brand momentum since 2004• Delivered sales consistently ahead of the UK grocery market, 35 consecutive periods of like for like growth• Developed sub-brand strategy and launched new brands with the combined annual value of over £700m• Delivered Project Food Hall to step change customer journey and the instore environment with new instore schemes, resulting in double digit improvements to customer satisfaction measures and an increase in hospitality (café) sales