Director, Creative Strategy
Seattle, Washington, Us
Tencount was acquired by Seattle's leading social media agency, CROWN.Post-acquisition, I lead the agency's creative strategy practice across all client engagements with a focus on new business.Responsibilities:+ Lead new business and creative strategy efforts across the agency+ Partnered with clients to help them better understand the consumer and translate complex business challenges into actionable and impactful insights+ Developed insight-driven integrated digital and creative campaigns for Fortune 500 clients+ Work with internal creative teams and partner agencies to produce scroll-stopping, story- driven, social-first content+ Worked with media agencies, client MarkOps to optimize live campaigns against KPIs+ Worked with web team to design, develop and optimize landing pages against KPIs+ Oversaw day-to-day agency operations, including training and process developmentKey Wins:+ Lead successful agency rebrand and relaunch+ 85% Client Win Rate in New Biz+ Grew revenue by 215% in FY 18+ Added 11 new clients, 6 new team membersSelect Clients:Zillow, AT&T, Amazon, Amazon Alexa, Dell EMC, Intuitive, Seattle Interactive Conference, Wizards of the Coast, Castbox