Nathan Young's Location
Minneapolis, Minnesota, United States, United States
Nathan Young's Contact Details
Nathan Young work email
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About Nathan Young
Nathan Young is a leading creative strategist with a strong digital background and a sharp hairline. Nathan uses his unique brand of leadership to bring brand purpose to life and is widely recognized as one of the leading diversity and sustainability experts in marketing.Over the past decade, Nathan has had the opportunity to help dozens of top brands handle tough challenges including Walmart, Nike, Intuit, Zillow, Microsoft, Amazon, YouTube, and Booking.com. Nathan is a staunch advocate for diversity and inclusion, and the founder of 600 & Rising, a non-profit grassroots organization that advocates for and advances Black talent in the advertising industry.
Nathan Young Work Experience Details
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Chief Executive OfficerNo Coast Wellness Sep 2024 - PresentMinneapolis, Mn, UsNo Coast Wellness is a leader in Hemp Edibles and Functional Beverages.Our family of brands includes Hemp House -- Minnesota's largest hemp edible & functional beverage retailer -- No Coast, Buz Pop, Delta Clear, Minni Wanna, and Hi Treatz. -
Cannabis Brand & Retail ConsultantIndependent Consultant Jan 2024 - Sep 2024New York, UsIndependent consultant helping top hemp & cannabis brands develop winning strategies in a complex and evolving market. I bring nearly 15 years of brand, marketing & communications experience at top US firms to leading cannabis brands looking to make a real impact.Select Clients:Hemp House, Cultivated CBD, Minnesota Marijuana Association -
Senior DirectorRedscout Dec 2022 - Jan 2024New York, Ny, UsSenior brand strategy consultant leading consumer marketing accounts.+ Led key accounts as senior stategy director+ Drove $2.5M+ in new business wins+ Designed and developed internal marketing comms strategy+ Built new products through workshop design and key partnerships with research leadersSelect clients: McDonald's, Constellation Brands (Corona, Modelo), Land's End, Allergan Aesthetics, Stride, Sound -
Head Of Strategy, EthosDeloitte Digital Jan 2021 - Oct 2022Usa, UsFounding partner and Head of Strategy for Ethos, a new offering from Deloitte Digital connecting brand purpose and innovation.+ Developed core concept for Ethos and worked with multiple stakeholders across a highly matrixed organization to move from concept to first clients to launch in under 8 months.+ Designed structure of team and led recruiting for all key hires to support the growth of the business+ Lead partner agency in development of Ethos brand strategy and brand identity, including the creation of all key internal and external sales collateral+ Drove new business strategy responsible for securing a 8 figure inaugural year+ Leads strategy department across three disciplines: Brand Strategy, Customer Strategy, and Cultural StrategyPublic Clients: UNCF, YouTube, Johnson & JohnsonPrivate references upon request -
Group Strategy DirectorPeriscope Mar 2020 - Sep 2020Minneapolis, Mn, Us+ Leads agency COVID response task force+ Serves as a strategic business leader and expert in delivering client and agency growth+ Inspires a team of strategists, with various levels of experience, to strengthen their problem solving, storytelling and performance-tracking skills+ Develops effective communication and engagement strategies demonstrating a deep understanding of consumer insights, behaviors and experiences+ Partners with account, analytics, creative, media and project management leaders to guide clients toward innovative ideas and solutions that will transform their business, as well as generate agency fame+ Translates strategic discoveries into inspiring creative briefs and briefings for our teams and clients+ Collaborates with internal teams to motivate, create, and implement short and long-term marketing strategies that help create top- and bottom-line growth for our clients+ Proactively identifies new opportunities for client growth enforcing processes and best practices across all agency disciplines and channel engagementsSelect Clients: QuickBooks, Hefty, PEMCO Insurance -
Managing DirectorAuxiliary Dec 2018 - Mar 2020Seattle, Wa, Us+ Lead new business and creative strategy across all client engagements+ Researched, developed and directed integrated campaigns and digital projects from brief to final delivery+ Managed internal creative teams and partner vendors to deliver complex digital work on time and on budget+ As employee #1 in new org, grew agency to 6 employees, 10 clients in year one; established all agency contracts, training, and SOPsSelect Clients:Amazon Pay, Filson, Wave Broadband, Will Smith / Bel-Air Athletics -
Director, Creative StrategyCrown Oct 2017 - Dec 2018Seattle, Washington, UsTencount was acquired by Seattle's leading social media agency, CROWN.Post-acquisition, I lead the agency's creative strategy practice across all client engagements with a focus on new business.Responsibilities:+ Lead new business and creative strategy efforts across the agency+ Partnered with clients to help them better understand the consumer and translate complex business challenges into actionable and impactful insights+ Developed insight-driven integrated digital and creative campaigns for Fortune 500 clients+ Work with internal creative teams and partner agencies to produce scroll-stopping, story- driven, social-first content+ Worked with media agencies, client MarkOps to optimize live campaigns against KPIs+ Worked with web team to design, develop and optimize landing pages against KPIs+ Oversaw day-to-day agency operations, including training and process developmentKey Wins:+ Lead successful agency rebrand and relaunch+ 85% Client Win Rate in New Biz+ Grew revenue by 215% in FY 18+ Added 11 new clients, 6 new team membersSelect Clients:Zillow, AT&T, Amazon, Amazon Alexa, Dell EMC, Intuitive, Seattle Interactive Conference, Wizards of the Coast, Castbox -
Partner, Strategy DirectorTencount May 2015 - Oct 2017Tencount was a boutique digital strategy agency that helped brands, big and small, tackle complex challenges, reorient messaging, and ultimately put together game changing strategies that helped drive growth.Tencount was acquired by Crown Social in December 2017.Select Clients: Amazon, Microsoft, Concur, Wahoo Fitness, Projectline, Receipt Bank, AVIXA, Puesto -
StrategistCreature Aug 2014 - Apr 2015+ Drove market and consumer research across all agency projects + Developed brand and campaign strategies for major B2C and B2B brands+ Briefed creative teams, ensure successful execution on strategySelect Clients: Booking.com, Dickies, Plex, Seattle Opera, Theo Chocolate
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Content StrategistAxs.Com Jul 2012 - Aug 2014Los Angeles, Ca, Us+ Research, ideation, and execution surrounding paid digital campaigns and social content strategy.+ Coordinated major paid Twitter campaign recognized as having highest engagement in Live Entertainment vertical, 4th overall in 2013.+ Lead team of field marketers as part of the AXS Team Seattle pilot program+ Developed the successful "Fan Photo" program which generated collateral that routinely outperformed standard content for Facebook+ Developed and produced video content pilot program that has now been adapted into key marketing initiative for 2014. -
Market Research AnalystCrestwood Associates Aug 2011 - Jul 2012Kirkland, Wa, Us+ Development of and analysis on quantitative and qualitative research for a variety of clients including MillerCoors, Firestone, and Washington’s Lottery+ Headed up go-fast exploratory research project key to winning large MillerCoors contract -
Systems IntegatorMicrosoft, Hewlett-Packard, Eaton May 2006 - Aug 2011I used to be an IT nerd. Now I’m just a regular nerd.
Nathan Young Skills
Social Media
Social Media Marketing
Facebook
Marketing Strategy
Project Management
Market Research
Digital Strategy
Online Marketing
Digital Marketing
Advertising
Editing
Branded Content Development
Strategy
Content Strategy
Brand Strategy
Leadership
Microsoft Office
Video Production
Process Improvement
Branded Content
Web Design
Data Analysis
New Media
Account Planning
Management
Digital Media
Nathan Young Education Details
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Seattle UniversityMarketing
Frequently Asked Questions about Nathan Young
What company does Nathan Young work for?
Nathan Young works for No Coast Wellness
What is Nathan Young's role at the current company?
Nathan Young's current role is CEO at No Coast Wellness.
What is Nathan Young's email address?
Nathan Young's email address is na****@****tal.com
What is Nathan Young's direct phone number?
Nathan Young's direct phone number is +120672*****
What schools did Nathan Young attend?
Nathan Young attended Seattle University.
What are some of Nathan Young's interests?
Nathan Young has interest in Civil Rights And Social Action, Children, Education.
What skills is Nathan Young known for?
Nathan Young has skills like Social Media, Social Media Marketing, Facebook, Marketing Strategy, Project Management, Market Research, Digital Strategy, Online Marketing, Digital Marketing, Advertising, Editing, Branded Content Development.
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